Social Proof on Website: Complete Visual Guide for WordPress Users

Have you ever bought a product recommended by a coworker or a friend?

You probably have. We all have been there. Why? Because it’s common human psychology to be influenced by the opinions of others. The same concept applies to modern online businesses as well. 

And we know them as social proofs. They can be testimonials, customer reviews, or social media posts by previous users and have the power to make people trust your business over competitors.

But simply having social proof is not enough. You also need to know where and how to use it properly.

In this article, we will show you how to improve social proof on a website made with WordPress in a strategic way to improve trust and sales.

This will be a visual guide, so you can clearly see social proof on website examples that work best for different types of businesses.

So, let’s start.

Best placements for social proof on a WordPress website

We have reviewed the websites of 114 brands to understand how they are using social proof to grow more sales. From our study, we found that social proof works best on the Homepage, Product/Service Page, Pricing, and About Us pages.

From here on, we will break down which types of social proof work best on different pages for different types of businesses. We will also show you visuals to show social proof in action.

Let’s start then.

1. Homepage: Ideal for local businesses

The homepage is often the first interaction point between businesses and customers. For local businesses, the first impression usually decides whether the customer will move forward or not. 

So, adding social proof on the homepage can help build trust fast and influence visitors explore the business. Eventually, turning them into customers.

Best for: E-commerce stores, agency owners, creators, freelancers, restaurants, salons, gyms, plumbers, electricians, dentists, car washes, repair shops, spas, veterinary clinics, coffee shops, coaches, lawyers, and others.

Types of social proof to use on the homepage:

• Customer reviews: We recommend using Google or Yelp reviews right under the hero section or in the middle of the page. 74% customers read reviews from two platforms to judge a business, and placing them early helps customers feel positive about your business. Show reviews in carousel formats for better interaction or in a badge for an overall view.

• Social media feeds: You can show your Instagram, Facebook, or TikTok feeds showing user-generated posts. We have seen many big brands like GoPro using this strategy to humanize their businesses and encourage social media interactions.

• Floating chat widgets: If your business type requires knowing about availability or involves booking, WhatsApp, Messenger, or Telegram widgets on the homepage are a must. Visitors who start a chat are 2.8 times more likely to become your customers.

2. Product Pages: Perfect for eCommerce businesses

For e-commerce businesses, product pages are the most important part of their business. That’s where customers actually make the purchase decision or leave! So, you need to embed social proof there to win them over.

Best for: Fashion stores, electronics shops, beauty brands, dropshipping stores, online retailers, and digital product sellers.

Types of social proof to use on product pages:

• Client reviews: We strongly recommend adding reviews right below the product description, pricing section, or close to the Add to Cart button. When you display a product with reviews, its chance of sale rises upto 380%.

• UGC social media feeds: You should add UGC hashtag feeds from Instagram or TikTok right under the product gallery to show the real-life use cases of your products. It will removes confusions of new shoppers and increase your conversion rate by 161%. (Yotpo)

• WhatsApp business chat: Almost 85% customers prefer messaging a brand directly, and WhatsApp is the most popular platform for that. Adding a WhatsApp chat widget to your website so that shoppers can ask questions like product availability and sizes, and increase the chances of purchase.

3. About Us Page: Suitable for B2B businesses to embed social proof

The B2B market has always been focused more on the team behind rather than the products. Clients often look for a reliable and trustworthy crew. That’s why social proof in the About Us page can be a deal-closing strategy for B2B brands.

Best for: Agencies, consultants, corporate lawyers, B2B SaaS companies, professional service firms, wholesalers, and enterprise-focused businesses.

Types of social proof to use on the About Us page:

• Detailed testimonials: Display testimonials from experts close to your company’s story or service overview. It should include a photo, a website, and business details for better authenticity.

• Case-study-style reviews: For B2B brands, we always recommend using custom review fields rather than relying on third-party sites. These fields should collect details like business name, URL, email, and category to clearly portray the client overview. This information also makes it easier to turn reviews into detailed case studies later.

• YouTube video feed: Embed your YouTube videos highlighting partnerships, client feedback, or industry recognition. Positive feedback from industry experts will help you build a strong position among B2B clients.

4. Contact Page: Beneficial for service-focused businesses

On the Contact Page, potential customers are usually almost ready to purchase. A little bit of social proof and an easy communication channel can give the final push. For a service-based business, this is where the real conversions happen.

Best for: Home inspectors, real estate agents, legal and immigration consultants, financial advisors, IT service providers, marketing agencies, medical appointment–based practices, and moving services.

Types of social proof to use on the Contact Us page:

• Popups and reviews badge: A small reviews pop-up or a reviews badge will give your visitors the final confidence they need. This will reduce the remaining hesitations and make the purchase decision.

• Sales chat widget: An additional sales-focused WhatsApp or Messenger chat widget on the Contact Page can boost conversion by 20%. (Zoho)

What is the best social proof plugin for WordPress in 2026?

A social proof plugin integrates with different platforms and helps manage social proof on your WordPress website.

For that, you can use WP Social Ninja to manage multiple types of social proof from a single dashboard.

As of 2026, WP Social Ninja is one of the most versatile social proof plugins in the WordPress ecosystem. It will allow you to:

• Integrate social media feeds from Instagram, Facebook, YouTube,  TikTok, and more
• Embed customer reviews from Google, Yelp, Amazon, Tripadvisor, WooCommerce, and 5 other popular review platforms
• Create chat widgets with WhatsApp, Telegram, Messenger, and 12+ more popular chat platforms
• Add custom testimonials from industry experts and prominent customers
• Enable notification pop-ups for highlighting your best customer reviews and ratings

Besides integration, WP Social Ninja offers advanced and no-code customization for your social proofs. Its key features include:

• GDPR-compliant social and customer reviews feed for better privacy
• Image optimization for faster loading of webpages
• Hashtag feeds for showing user-generated content
• Advanced filters for complete control of social and reviews feeds
• An AI review summarizer to highlight for a quick overview of a business
• QR code feature to collect more reviews via offline medium
• Schema snippet for social reviews to improve your website’s visibility

Feel free to check out the Feature Page for more details. Despite so many features, the plugin is very lightweight and designed to prevent downtime.

Scale your sales with social proof

In 2026, sales are not about how good your product is, but rather about how you can convince your customers of the quality of your brand. And social proof on the website is just the right strategy for that.

We’ve so far discussed where you should use your social proof to increase your sales. But here is our final suggestion. Social proof is meant to be organic. So, always focus on ensuring quality, and necessary social proof will eventually come.

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