Customer Feedback on Social Media: 7 Strategies Turn Critics Into Brand Advocates

​​Let’s be honest, most brands feel that they are collecting customers’ feedback on social media. But they are actually waiting for random comments to roll.

Maybe they post a poll once or scroll via DMs, expecting golden insights. That’s not feedback, that’s guesswork.

The truth is that your audiences are supportive. You are not just asking correctly.

Getting feedback shouldn’t feel like a chore – for you or your audience. In this blog, you’ll explore 7 creative and effective ways to collect real feedback on social media. Even better, you’ll see how to turn that feedback into trust, quick improvements, and strong brand credibility.

Whether you are a startup, creator, or growing brand, this guide is packed with actual strategies, not fluff. If you’re ready to get more than just likes and start getting real inputs from real people, then keep reading!

Why do most brands collect feedback the hard way? (What you can do differently)

Here’s the thing, most businesses are still collecting customer feedback, just like in 2013.

They rely on basic polls, boring forms, or open-ended questions that make people scroll faster, as much as you can say, “We give importance to your input.” It is slow, it is manual, and worse. Finally, it gets ignored!

But what if you can convert your daily social media content into something that can get real, honest responses without pushing your audience?

That’s what smart brands are doing today. And yes, you can also.

The smartest social media reviews strategies at a glance

1. Get real feedback by asking why they picked that
2. Follow up privately to get deeper feedback
3. Use story highlights as a “Feedback Wall”
4. Reward unexpected feedback, not just contests
5. Post “What Should We Improve?” right after a launch
6. Use humor or Behind-the-Scenes to invite feedback
7. Pin a feedback post to your profile for 7 days

Most of the brands are stuck using old-school ways to obtain customer feedback on social media:

• Posting generic polls that no one cares about
• Sending boring feedback forms that get ignored
• Hoping a kind customer magically drops a helpful comment

But here is good news: There are effective ways that really work and save you time. You do not need a large budget or complex tools. You just need to ask with a little creativity, in the right place.

7 Best ways to get real customer feedback on social media

Your customers are already talking. What you have to do is know how to listen.

Whether it is a casual comment under a reel, a tagged story, or even an emoji response, these small signs can give you honest insight if you know how to read between the lines.

Social media is not just for broadcasting your message. It is a place for two-way conversations that feel natural and unforced.

Here are some creative ways to encourage real feedback that people actually want to share.

1. Get real feedback by asking why they picked that

You have probably seen those “this or that” type polls where followers vote between two options. But here is the twist: just don’t ask them to vote. Ask them to explain their choice.

For example:

“Choose your fav: Our Iced Vanilla Latte 🧊 or the Mocha Hazelnut? ☕Tell us what makes it your go-to drink!”

Instead of random votes, you’ll get comments like:

“Mocha Hazelnut reminds me of the one I used to have after school. It’s nostalgic!”

This makes your audience feel heard, while you learn about what triggers emotions or loyalty. Additionally, visual formats such as Instagram carousels or Facebook multiple-image posts help prevent scrolling.

2. Follow up privately to get deeper feedback

Some of the most valuable feedback does not come through surveys. It shows up as a tag, a quick shoutout, or as a casual comment on your latest post. Don’t just reply with a “Thank you!” On emoji and scroll. Instead, ask them in private DM and do a simple follow-up.

Example:

“Hey [Name], thanks so much for tagging us! Would love to know – what made you try us out?”

People open more in private. It feels personal, not too commercial. You’ll often get thoughtful, detailed responses that you cannot find through a public poll.

You can also convert these feedback into testimonial social media post, with their permission, of course.

3. Use story highlights as a “Feedback Wall”

Stories are fun, but they disappear in 24 hours. So when someone responds to your story with “OMG I Love This” or shares a mini review in DMs, take a screenshot of it. Then add it to a dedicated “What our customer says” Highlight. Or, you can add a photo album of it.

This does not have to be complex. You can simply do:

• Screenshot the result of your poll replies and show it to your audience

• Take a quick screenshot of a message like “Loved it!” or drop a compliment and share it in your story highlights

• Even a high number of heart emoji under a product can say a lot – save them and showcase them

• When someone posts or wears your product and tags you, reshare it or add it to your Facebook post, or story

This turns your profile into a living review board that new visitors actually notice. No digging through comments or blog pages. It’s right there, always active, always real.

4. Reward unexpected feedback, not just contests

Contests are also interesting, but usually they attract people only for the prizes. Instead, try to reward someone who has given a useful response without expecting anything in return.

Example:

“Your comment about our eco-friendly packaging made our day 💚 We just sent a little thank-you to your inbox!”

It surprises people, in a good way, and shows others that you really appreciate the thoughtful response. You are not just collecting feedback; you are listening. Also, it creates emotional loyalty. Also, it may encourage your customers to leave a review again and refer others to purchase from your page.

5. Post “What Should We Improve?” right after a launch

The moment right after the product launch or update is a major time to collect customer feedback. Your audience is curious, engaged, and more likely to respond.

Do not ask them to fill out a boring Google form. Just post something like:

“We just launched the new planner! Tell us – what do you love, what’s missing, and what would make it even better?”

This makes users feel involved. As they are not only buyers, they are co-producers. And when they spot the flaws, they are more likely to suggest improvements.

6. Use humor or Behind-the-Scenes to invite feedback

People relate to real-life experiences. So the next time something goes a bit wrong –  a messy packing station, a typo on your sample label, or even a prototype fail, share it. Then say:

“Should we keep it like this or fix it ASAP? 😂 Be honest!”

This turns feedback into a casual, engaging moment instead of a “serious” review. You are still collecting opinions. But it does not feel like you are compelling them.

And when they look at your human side, they are more willing to open up.

7. Pin a feedback post to your profile for 7 days

Sometimes people want to give feedback. But they do not know where to keep it. Help them by pinning a thoughtful signal at the top of your feed, especially during a major update in your brand, such as a sale, relaunch, or new collection.

Example post:

“We’re making big updates this month! Got thoughts? Share them here, we’re listening!”

Keep it for at least a week. It allows everyone to see your post and respond to it at their convenience. The more visible you are, the more responses you’ll gather, without sending a single reminder email.

Takeaway: You don’t need complicated tools or 10-question surveys. Real feedback comes when you ask simple questions in natural ways, and on platforms people already use.
Related blog, you can give a read on how to get customer feedback online: 7 Clever Ways to Ask for Reviews: This Is What Professionals Do.

Use feedback on your website to improve fast

Collecting customer feedback on social media is one thing. To show it off, so that other people believe you, this is another level.

When you display real, positive reviews and testimonials on your website, you are not only telling visitors that you are great, you are proving it!

Imagine a visitor checking in on your homepage, scrolling through positive comments, seeing five-star ratings, and positive answers from happy customers. This builds instant trust, cuts down their doubts, and makes them way more likely to buy.

Before we explore how to utilize customer responses through the website, let us introduce you to a WordPress social proof plugin, WP Social Ninja, which will make this task easier for you. This plugin will help you improve your social presence by adding social proof on your website.

With this feature-rich plugin, you can create Facebook Feed, Instagram Feed, YouTube Feed, and TikTok Feed. 

For adding customer reviews, you can connect review platforms with Facebook, Google Business Profile, Yelp, Airbnb, and more. For more features, you’ll get Social Chat Widgets to connect with customers, Notification Popup to highlight your ratings and reviews on website, and many more.

Well, here’s how you can drive social media reviews and add real value for your website:

• Show social feeds with user-generated content: Embed live social media feeds right on your site that highlight your social media posts, user-generated content, and the number of followers/likes. It keeps your page lively and relatable.

• Display Testimonials using a plugin: Tools like WP Social Ninja make it easy to gather and showcase testimonials from any social media handles or community with details to make your website updated and look great and authentic.

• Embed custom reviews and star ratings: Star ratings are a visual shortcut to trust. With WP Social Ninja, you can show custom reviews and ratings, import/export them, and filter to highlight your best feedback.

Not only that, but if you want to catch the attention of your website visitors with your social reviews, use its Notification Popup feature.

Don’t forget Email (Use feedback to build more trust there too)

The email is not dead – it is a steady way to create confidence and keep the response flowing. Let us consider that you have already collected valuable insights on social media; Now the time has come to share them where they matter most.

Here’s how to use customer response in your email game:

Add recent feedback to weekly Newsletters: Start each newsletter with a quick highlight from a recent review or social comment. It is a subtle but powerful reminder that real people love your brand.

Send post-purchase emails asking for feedback: Right after a purchase, send a favorable email, asking how the experience was. A simple, “Loved your order? Tell us about it!” Works Wonders. 

Invite social media feedback via email: Include direct links or buttons in your email that invite recipients to share their views on their social channels. This helps to keep the conversation going in many places.

It is not only about collecting reviews, it is about sharing love, reminding customers, what they have heard, and forming a real community around your brand.

Pro tip: You might get negative reviews as well on your social media profiles, which might give you reason to worry. But if you know how to deal with negative comments on social media, that’s not going to become a problem anymore. Learn more: Why Negative Reviews Are Good for Your Business?

Bonus: Even more ideas you’ll love to try

Sometimes the best feedback strategies are the ones others haven’t thought of yet. These additional smart moves can take your customer feedback game from good to unforgettable.

Turn on feedback into short social proof reels

Video is the king on social media, and the small, authentic clips showing customer appreciation get way more than the text alone. Take a screenshot of real comments or quick video testimonials, then show them in 15-30 second reel or TikTok.

For example, a coffee shop can share with customers why they love their latte, overlay those clips with a star rating, and add a catchy tune. It is quick, fun, and packs an emotional punch. In addition, it is highly shareable!

Use AI to categorize feedback fast

If your inbox or social feed is filled with comments, manually sorting through all of them is exhausting and error-prone. AI tools such as ChatGPT or Notion AI can scan your feedback and group it by topics such as pricing, customer support, product quality or delivery.

This lets you quickly understand what is working and what improvement is required.

You can also convert these grouped insights into an action item for your team – no spreadsheet or guesswork needed.

Create a “You Said, We Did” post every quarter

Nothing builds trust like showing that you actually listen and act on feedback. Every few months, the top customer provides suggestions and complaints, then share a post that explains what you changed or decided.

For example:

“You told us our checkout process was confusing. So, we streamlined it – fewer clicks, clearer steps. Try it now and let us know what you think!”

This transparency shows customers you give importance to their input and are committed to improvement.

Feature your best feedback in ads, banners, & offline too

Great reviews don’t just belong on your website or social feeds. Use your top feedback quotes in places like: 

• Facebook or Instagram ads
• Email marketing banners
• Flyers or packaging inserts

Your advertisements and banners are loudspeakers of your brand, so let the real voices talk. Featuring short, reliable customer quotes may immediately make your message feel more realistic. Whether it’s a simple ad or an email header, or a thank-you note in your packaging, genuine feedback connects better than polished marketing ever could.

Reward loyal reviewers & create feedback loops

Your most engaged customers are your best feedback sources and your best brand ambassadors. Make it a habit to surprise them with:

• Shoutouts on social media
• Exclusive discounts or early access to new products
• Personalized thank-you notes

This creates a positive cycle. Your happy customers share more feedback, which improves your business and attracts even more loyal fans.

Don’t just collect feedback, put it to work!

At the end of the day, the customer feedback is not just a box to tick off. It is a mirror. It shows what you are doing, where you can grow, and when they experience your brand.

People open up more when sharing reviews on social media feels like a chat, not a checklist. That’s when the good things come out. A quick comment can inspire a new idea, a simple DM might lead to your next best feature, and even a short review can grow into a story that builds real trust.

Whether you’re running a one-person shop or a growing team, social media gives you the chance to listen, adapt, and connect like never before. So, instead of waiting for reviews to roll in, start the conversation. Respond. Highlight the good. Own the not-so-good.

And follow the ways we’ve mentioned in this blog. Let people see that there’s a real, human brand behind every post.