Google Business Profile | How to Optimize and Manage Your Business

Google Business profile

Google Business Profile is the most acceptable tool for local businesses to enhance their online existence, contact potential customers, and continue the touch with unexplored customers.

Forming this free profile is an excellent way to improve your visibility across Google services. Your Google Business Profile information may appear in Google Search, Google Shopping, and Google Maps.

That’s why people don’t like to search for something online. They just Google it to find this specific information! Whenever you need a particular question or route direction, data exhibits that people love to attain any kind of information from Google search.

Data of search engine market share worldwide

It is the most influential digital marketing means that uses the great adoption of Google Maps by shoppers when determining to use local assistance or products. 

Here you can list your business which will help you gain more traffic. If you can manage your business profile with complete detailed information, you can improve your SEO issues and get massive traffic from the internet.

So in this blog post, we will maintain a way of all the most delinquent Google Business Profile updates. Moreover, convey to you more transparency on how you can operate this most influential and accessible tool.

What is Google Business Profile

Did you know that 76% of consumers look at online presence before physically visiting a business?

As an owner of a local business, you should confirm that your company appears on the screen when consumers search for local services. And that’s why Google Business Profile is beneficial for all kinds of businesses.

It offers you a competitive advantage to manage your online presence and attract customers exploring your business on Google search and maps. A business profile on Google search looks like this.

Google Business Profile Example

Similarly, with a Google Business Profile, you’ll be capable of sharing photos of your products or services, accessing and editing your business information like name, location, hours, etc, and responding to reviews. Over time, this will deliver your business more good visibility and engagement.

Why you need a Google Business Profile

Google’s business profile is necessary because you can excel in your local business in front of your customer base. Even you can build a good local presence in your specific business field. You can find the benefits of your business profile in 3 main categories, and there are:

Get discovered on Google and Google Maps

Like you are new in the town and looking for a computer shop near you. As you don’t have any idea about the shop or the city at that moment, Google’s Business Profile may assist you in picking a suitable alternative. If you search Google for the best computer shop near me, Goggle will help you locate the best Computer stores.

Google Business Location

Moreover, your listing shows searchers where and how to visit your business. A Google Business Profile also enhances your local SEO. In more detail, a listing for a local business is more likely to arise when people search for the nearest business using Google Maps. 

Control your online business information

Your Google My Business profile lets you manage and update your contact information, business hours, and other necessary details.

You can post updates to transfer that you have extended services, temporarily closed, or fully reopened. Google Business Profiles have local solid SEO, so the information you share will rank above third-party sites.

Build trust through user reviews

User reviews are a crucial feature of social proof and a significant way to build trust and credibility.

Google’s rating system and space for user reviews let customers convey as much or as little information about their experience with your products or services as they like. All of it helps possible future customers to choose which shop to see and products to purchase.

It can be challenging to consider reviews on such a public platform, especially since you can’t pick and choose which Google Business Profile reviews to share.

Google business profile new features

Google also introduced new features with these updates. The new features are:

  • Manage and verify your business profile directly on Google search and Google maps
  • Messaging done from Google search
  • Message read receipts can control in Google Search and Maps

Why Google Business Profile is necessary

Here you will find the top five reasons why a Google Business profile is necessary for your business:

  1. Enhance your search ranking and the visibility of your small business
  2. Improve your customer attention
  3. Increase sales and traffic volume
  4. Reach a broader customer
  5. Specify your brand as a business lead

How to use Google Business Profile for marketing

Google is the world’s most-visited website. Google’s supremacy in the search engine market in the USA is even more impressive in search queries carried out on the mobile phone, with 95.43% of all mobile search queries operated by Google. On the other hand, 85.21% were on desktops and 90.86% on tablets.

So, using a Google Business Profile is essential to lure new customers to your business through Google search and Maps.

Google Business Profile Marketing

Let’s cover the four significant ways you can use this Google Business Profile to make your profile on Google listing a better local marketing tool.

Update Business profile

There are numerous fields and options that you can fill out and select to update your Business Profile through the Business Account dashboard. After you create or claim and verify your Google Business Profile, you can revise details such as:

  • Business name
  • Business classification
  • Street address
  • Business description
  • Day-to-day hours of operation
  • Phone number
  • Website
  • Products
  • Amenities
  • Beginning date
  • Photos
  • Store code
  • Logo
  • Labels
  • Cover photo

Input information for as many of these sites that apply to your company. It offers Google and searchers as much information as possible about your business all in one place.

Display your product and service

If you sell your product or services, make sure to add updated products to your Google Profile. Suppose you like to input your product list into your Business Profile manually. You must open the dashboard, click Products in the left menu, then click Get Started to add your first product.

Google Business product list

Even you can display your business reviews by using the best all-in-one WordPress social media plugin WP Social Ninja and make them visible in front of your customer base by showing the best online reviews.

Add keywords to your profile

There are multiple tools available for finding the best keywords. So, using those, you can discover the most appropriate keywords people use to search for your business. The main game is here; now, try to push them naturally into your business description. Remember that don’t stuff keywords or irrelevant ones- this may hurt your search ranking.

Add special features and attributes

Special features are obtainable for Google business accounts, relying on your chosen category. If you have the hotel’s business, you can display class ratings, highlights, check-in and out times, etc.

Even restaurants and bars can upload menus, photos of different dishes, and popular dishes. Moreover, healthcare providers can add health insurance details.

How to use Google Business Profile for SEO

As a local business owner, it would be best if you had a Google Business profile. But before that, you require to take steps to optimize your Profile to rank higher in local searches.

Google Business Profile for SEO

So the question is, how can you optimize your listing to achieve higher rankings for local searches or a chance to appear on the first page?

Here are the five Google Business Profile SEO strategies we recommend:

  1. Verify Your business
  2. Fill Out Your profile thoroughly
  3. Make sure your profile information is valid
  4. Select the most suitable types
  5. Get better reviews

How to Use Google Business Profile to get more customers

If you still don’t open any business profile for your business on Google, then please go through these steps to make one.

Add your business to Google

You are first required to visit the Google Business Profile manager: 

Now click on the “Manage now” button in the upper right corner and log in with your Google account. If you don’t run a Google account, you’ll require to create one.

Add business to Google

But before that, make sure you put your business details; Google lets you utilize existing data and find your business online. In that case, you’ll require to ask for access to edit the profile.

If you don’t find your business, click “Add a business to Google.”

Add name and category

Name is the primary identity of your business. So when you use it, make sure it’s perfect and matches your business type. Then, select the type that most closely corresponds to your company. You’ll be able to revise this later in your profile and add more categories.

Add business location

Google will question you if your business has a physical location, and if you do, it’s time to add it. You may be requested to put a pin on a map to validate the site.

To avoid customer confusion or problems with the verification method, make sure the address you deliver is accurate and exhaustive. Next, you ought to choose whether you provide deliveries or home and office visits. Also, you require to answer a few more questions, which will vary depending on your preference.

Add contact information

The following crucial phase is to enclose the company’s contact details. You’ll provide your phone number, and you can also add your company’s website. Review the box on this page if you still don’t control a website.

Contact information adding process

Verify your business

These are three different alternatives you’ll get to confirm your business:

  • By email
  • Through phone
  • By postcard

You’ll get precise information about how each choice performs during the profile setup process. Please note that you can ignore this step and verify your profile later.

Add some other information

The following actions should be short. There are some of the details you’ll need to furnish next:

  • Business hours 
  • Whether or not you want customers to message you directly
  • Business description
  • Photos

Once you’ve delivered all these details, you can continue optimizing your profile with unique videos, menus, product catalogs, etc.

Can Google Business Profile help local marketing?

Google Business Profile is a tool Google provides to help businesses and organizations address their online existence. Helping customers and companies alike, it helps customers uncover your business, permits interchange between the company and consumer, and lets businesses verify, edit, and update their details.

Google Business Profile for local marketing

It’s crucial for companies, especially local businesses, to focus on their Google Business Profile listings—customers spend awareness of these listings and turn to them for essential information about a business. When operating a local business, it’s essential to place time and endeavor into your Google Business Profile listing.

Overall, it’s how many customers make their first dealings with your company and how people locate your address, phone number, and operation hours.

Success story

How did Google Business Profile kick off a sneaker store’s online sales?

Rio Holland said having Google Business Profile has advanced our credibility as a business, providing our customers further peace when selecting us.

Goal

After forming its mark as the first women’s-only sneaker shop in the UK, pam pam sought to beat the new space.

Its curated product selection filled what co-directors Rio Holland and Bethany Heggarty specified as a niche in the market: stylish yet practical activewear for women.

When this business formed to expand in 2015, the challenge was to take pam pam’s remarkable vision online – with a bit of assistance from Google My Business.

Approach

Setting up a Google Business profile boosted the business’s local ranking on Google, indicating shoppers could find pam pam by typing in key terms like ‘trainers’ and ‘activewear.’ 

With various product images on the listing, shoppers could instantly get a sneaker preview of the sneakers’ style before clicking the website. Even for those who appreciated what they saw, a pin on Google Maps made it easy to find the store and try the shoes on for size.

Outcomes

Creating an online client ground beyond the Brick Lane shop has enabled special releases to sell out altogether – sometimes within minutes.

Meanwhile, a prominent Google profile boosts pam pam’s global brand cognition, supporting its position in the market as a reputable business.

Now, pam pam’s co-directors understand where to finance: its website, Google Ads, and the online shopping experience for its customers worldwide.

Wrap-up

Every company is looking to expand its local space, visibility, and profitability by using Google Business Profile.

As a free yet uncomplicated tool to operate, Google Business Profile is something that companies small and large can use in their online marketing.

The benefits of Google Business Profile are extensive. Companies who take the time to optimize their profile are more likely to achieve more reach and sales from nearby customers. The capability of local marketing, especially local SEO, is the free exposure you achieve.

Across the board, using Google Business Profile as a tool for online marketing can reduce the cost of your online marketing allotments or help to promote results from it. 

Similar Posts

Leave a Reply

Your email address will not be published.