How to Set Social Media Marketing Goals for Your Business [7 Examples]

Have you ever asked what was the outcome of your last social media post? Did it reach the number of people you wanted? Or were you fully satisfied with your social media plan?

If you haven’t met the expectations, it’s time to reset your social media goals and review the  key factors you’ve been missing out on.

However, this blog will take you to the depth of the importance of social media marketing goals, and how you can be more efficient and perfect in applying all your strategies. Plus, you can learn how a WordPress social media plugin can be your best assist.

Want to know more? Let’s start!

What are social media goals & why do they matter

Social media goals are defined as some objectives that are used in growing a brand using social media. The goals are usually set to improve the brand presence through social media and ultimately meet your business goals.

So, what are the basic goals that every business looks for?

• Reach a wider audience & increase brand awareness
• Build more trust & improve community engagement
• Generate more leads
• Get more sales & increase conversation rates
• Improve customer support

Aligning social media plans with business growth is key to achieving success through marketing. When your social media objectives directly support your overall business strategy, it ensures that your efforts are meaningful and measurable.

Setting smart social media goals is essential for success. But before we explore each goal, let’s first understand why having clear social media marketing goals makes all the difference!

• Provides direction: Having clear goals keeps your efforts focused. Without them, it’s a waste of time and resources
• Measures success: Goals give you specific metrics to track progress, and help you see what’s working
• Better strategy: With defined goals and objectives, you can fine-tune your strategies to get better results over time
• Easy management: Clear goals create a clear roadmap that will help your teams stay on track and accountable
• Encourages growth: Smart social media goals lead to growth in audience, engagement, and overall success

Well, these are just a few benefits. Keep reading as we dive deeper into setting effective social media goals!

7 Must-have goals for social media marketing

Successful social media marketing depends on the strategies you choose, whether you’re sticking to the basic plans or going for something more extraordinary than others.

To make the most of your efforts, here are seven must-have social media marketing goals you should include in your social media marketing plan:

1. Increase brand awareness, trust & credibility

We all know, that getting the brand’s attention has never been easy. The more people see your brand, the more they recognize and trust it.

For this, there are multiple social media handles you can use to connect with a wider audience and expand your reach. By boosting your visibility, you not only build brand awareness but also create loyal customers who stick with you. And that’s how your sales and market presence grow!

The more your brand pops up in front of people, chances are they are more likely to choose you when they’re ready to make a purchase.

“54% of web users use social media to research products”

Besides keeping brand promotions on social media, we know there are number of businesses who has business website too. If you are one of them you have the chance to bring your social media presence in wider audience through your website.

Special note: If you’re active on popular platforms like Facebook, YouTube, Instagram, or TikTok, why not bring that social proof to your website? We suggest WP Social Ninja for this. This social media plugin will help you connect with 30+ social platforms to display your social feeds, reviews, testimonials, chat widgets, and more.

This is how you can highlight your social presence across various platforms. By doing so, your visitors will get an up-close look at your social media activity, and increase your brand’s exposure and credibility.

2. Drive traffic to your website

Social media is a great way to bring more people to your website. With millions of active users on social media platforms, sharing your content there can lead to a big boost in visitors.

However, driving website traffic is a crucial social media goal that can significantly impact your online presence and sales. By utilizing the power of social media, you can attract more visitors to your website, which increases your chances of converting them into loyal customers. 

Here are some exciting techniques and tips to help you achieve this goal:

• Share engaging content: Create and share eye-catching content like blog posts, videos, or infographics that resonate with your audience. Use compelling visuals and catchy captions to spark curiosity and encourage clicks to your website
• Utilize social media advertising: Invest in targeted ads on platforms like Facebook and Instagram to reach a broader audience. Create your ads to specific demographics to attract users likely to engage with your content and visit your site
• Use hashtags: Use relevant hashtags to increase the visibility of your posts. This helps potential visitors discover your content easily, and generates more traffic from users interested in your niche
• Promote special offers: Share exclusive promotions, discounts, or giveaways on your social media channels. Creating urgency with limited-time offers encourages users to visit your site for more details and purchases
• Engage with your audience: Respond to comments, answer questions, and engage in conversations. Building relationships with your followers creates a sense of community, and encourages them to check out your website for more information.

By implementing these techniques, you’ll not only drive traffic to your website but also build a thriving online community.

Remember, the goal of increasing your website traffic through social media is all about creativity and connection. So keep experimenting, stay positive, and watch your audience grow!

3. Increase customer engagement

The social media goal of increasing customer engagement is all about building a deeper connection with your audience. When people interact with your posts, whether through comments, likes, shares, or messages, they’re not just passively observing; they’re actively engaging with your brand. 

This keeps your audience interested and encourages them to return to your page regularly.

Here are some techniques you can try to improve your customer engagement:

• Create interactive content: Polls, quizzes, and contests invite direct participation and keep the audience hooked
• Respond to comments: Answer to your user queries on social platforms and website. Show that you value feedback by replying to comments and messages quickly
• Showcase user-generated content: Share posts from your followers and users
• Ask questions in your posts: This creates conversation and invites opinions from your audience
• Host live sessions: Whether it’s a Q&A, behind-the-scenes, or product demo, going live creates a personal connection and encourages real-time interaction

These strategies can help you create a lively, engaged community around your brand, that will ultimately make your social media presence more dynamic and effective.

4. Generate leads and conversions

“A significant majority of companies, around 74%, identify converting leads into customers as their highest priority”

Data collected from WebFX

Social media is one of the smartest ways to generate high-quality leads. When you share valuable content and engage with your audience, you can grab the attention of potential customers who are truly interested in your products or services.

Special note: WP Social Ninja plays a key role in generating lead conversions. By displaying positive social proof like social reviews and testimonials, you open the opportunity to gain more trust than others and count more sales. 

You can display reviews from 10+ social sites like Facebook, Google Business Profile, Yelp and more. Additionally, you can highlight your reviews and ratings with Notification Popup, which will instantly grab users’ attention of your website visitors. (we’ll describe more later)

5. Get more sales

We plan for the strategies and set goals, and in the end, what we need is sales. So, beside working on your goals for social media marketing, you should focus on how far you have made your sales, how its going, and how you want it to be!

Here are some key ways to track your progress:

• Conversion rate: The percentage of visitors who click a link in your post and take action on your site
• Click-through rate (CTR): How often users click on the call-to-action link in your post
• Social media conversion rate: The portion of total conversions driven by social media platforms
• Bounce rate: The percentage of visitors who leave without taking any further action after clicking on your link
• Cart abandonment rate: The number of users who added items to their cart but didn’t complete the purchase

Platforms like Pinterest Product Pins, Facebook Shops, Instagram Shops, TikTok, and Shopify are perfect for boosting conversions. Keep track of these metrics to transform your social media into a sales machine!

Special note: As we’ve mentioned that e-commerce platforms are great sources for in increasing your sales, WP Social Ninja can help you make the most of them! 

Use a Shoppable feed on your website, you can showcase your products from various e-commerce sites. This way, when visitors see something they love, they can easily click through to your product pages and complete their purchase.

6. Event & product launches advertisement

Got a new product hitting the shelves or an exciting event on the horizon? Social media is the perfect platform to spread the word!

Launching a dedicated social media campaign for your upcoming product or event can keep the way open for your success. Here are some key metrics to keep an eye on:

• Event registrations: Track the number of people signing up for your event to gauge interest and plan accordingly
• Mentions of your event hashtags or product name: Monitor how often your specific hashtags or product name are mentioned across social media to measure reach and engagement
• Product sales or traffic generated from social media: Analyze the sales figures and website traffic sourced from your social media channels to determine conversion effectiveness
• Audience feedback and comments during the campaign: Gather insights from audience responses and comments during the campaign to improve future marketing strategies and products

By tracking these metrics, you can see what works best and keep your audience engaged every step of the way!

7. Better customer support

Your social media presence is not just about attracting new customers; it’s equally important for keeping the ones you already have. By setting goals to improve customer service on social media, you can achieve great results, such as:

• Create a dedicated support channel: Establish a reliable customer support channel on social media to make it easy for customers to reach out with questions or issues
• Minimize response times: Work on reducing wait times so customers feel valued and heard without delay
• Take care of customer happiness: Focus on increasing customer satisfaction through prompt and helpful interactions
• Gather insightful feedback: Encourage customers to share their thoughts and feedback, it will help you to identify areas for improvement
• Track engagement metrics: Measure your success by analyzing how well your responses resonate with customers and how often they engage with your posts

To measure how well you’re doing, look at customer reviews and satisfaction surveys for valuable insights. You can also check how many service requests your team handles effectively.

Special note: With WP Social Ninja’s chat widget feature, you can provide instant support and guidance, also make it even easier for customers to connect with you. This way, you can make their experiences better and build lasting relationships.

Make your social media effort more effective with WP Social Ninja

After setting your social media plan, you can explore additional strategies to elevate its effectiveness. While we’ve highlighted how WP Social Ninja can support you in achieving your social media goals, there are even more tactics you can implement to strengthen your overall strategy.

Here are a few of them:

Real-time social media feeds

WP Social Ninja’s auto update fetches your latest social media feeds onto your website and keeps your content fresh and interactive. With this, you are able to captivates visitors, also can improve your social media reach, grab users attention to even those who don’t follow your profiles to engage with your latest posts instantly.

Customer reviews and testimonials

This social media plugin pulls in reviews from most popular social sites like Google, Facebook, Yelp, and other e-commerce social sites (for ex. WooCommerce and others), and showcases them on your WordPress website. People seek real customer reviews, and here you can show off your customer satisfaction with social proof including social reviews and testimonials.

Multi-platform integration for better reach

You might be promoting your products or services on multiple social platforms. Whether it’s social feed or social reviews from multiple channel, you can showcase them on your webpages when you use WP Social Ninja. This will get you better results in presenting your multi-platforms social proof and reach to wider audience  through your website.

Special note: For social feeds, you can add CTA, this will lead your visitors to visit your social platforms. Also for social reviews, you have option to add CTA, which will encourage your new customers to leave their reviews too.

Customizable widgets for branding consistency

Customizable widgets let you personalize your social media feeds to perfectly align with your brand’s style and identity. By creating a vibrant and matching look for your website you are consistent to your branding and increase the rate of your overall success.

Set your sights on social media success!

To make social media marketing truly effective, having clear strategies and goals is key. The best approach is to combine both tried-and-true methods with new ideas.

Consistency is crucial. All you need to so is stay on top of trends, use the right tools like the one we’ve suggested, and keep ahead of the competition.

In this blog, we’ve we have tried to cover these in this blog, which you can try and see results. We hope these strategies help you see great results in your social media marketing plan. Good luck!