How to Add Amazon Reviews on Your Website (Simple Steps)

Amazon reviews

Are you wondering can I use Amazon reviews on my website?

Embedding social reviews on your site increases brand and audience engagement. Moreover, Brands have started interacting with customers through reviews.

Recent statistics show that 93% of consumers read the conversation from online reviews before purchasing. However, to add social proof to your WordPress site, you need support. A sturdy tool like WP Social Ninja can take care of your reviews and recommendations.

So in this post, we’ll show you how to embed Amazon customer reviews on your website easily and quickly. But before that, let’s go through the Amazon reviews widget table of content-

Amazon reviews configuration

WP Social Ninja is a 100% handy tool with a straightforward integration process. You don’t have to do much to add Amazon reviews widget to your website!

Amazon reviews configuration
Amazon Configuration

First of all, you need to retrieve the Amazon URL.

To do that, visit the Amazon site and click on the product to add the testimonials.

Collect your Amazon review business URL
Amazon URL

As you have selected the URL, please Copy and Paste it to insert it into the Amazon configuration. And there you go! You’ve successfully saved the Amazon reviews widget.

Amazon reviews features

A social media plugin like WP Social Ninja has some engaging features and functionalities. Let’s take a dig at the WP Social Ninja Amazon settings.


If you click on the Source button, a drop-down menu will appear.

Select review source platform
Select Platform

Here, you can select a platform or multiple platforms. For the demonstration, we’ll choose Amazon.

Select the review platform
Platform | Amazon

As you can see, once you select the platform, all the reviews will come automatically.


If you click on the Template button, a drop-down menu will appear. We have three options here.

Layout Type

Three Types of Layouts are available right now: Grid, Slider, Masonry, and Badge. These layouts offer different looks and impressions for your brand.

Select the layout type from four different options
Layout Type

We’ve selected Grid Layout Type here; you can choose any for displaying Amazon reviews!

Template Types

Once you’re done, it’s time to adjust the Template Types. At this moment, WP Social Ninja has nine Template Types.

Template type example
Template Types

Vega, Spica, Sirius, Rigel, Procyon, Pollux, Mimosa, Hadar, and Deneb. Select any Template that suits your brand perfectly.

Number of Columns

Next is the Number of Columns. Like the previous features, a drop-down menu will appear once you click.

Amazon reviews number of columns
Number of Columns

Right now, we have 1 Column to 4 Columns. For demonstration purposes, 3 Columns are selected to display the Amazon reviews. You can choose any column option.


WP Social Ninja is an all-rounder social tool. It comes with every smallest detail so the users can rearrange their website. Let’s take a look at the next part of what we have!

Number of Reviews

From the Dashboard, click on the arrow sign, and you can adjust your Number of Reviews.

Amazon reviews number of reviews
Number of Reviews

You can select different numbers of reviews for other platforms. We’ve selected 200 for Amazon reviews.

Filters by Minimum Rating

Not every rating is supposed to be displayed. So filter your ratings and show off the best ones.

Filters by minimum rating
Filters by Minimum Rating

You’ll have six options to choose from No Minimum Rating to Five Star to display your social reviews. As you can see, we have selected No Minimum Rating; you can pick any.


In the next part, you can arrange your reviews in a particular Order.

Amazon reviews: Review order
Review Order

You can select Ascending, Descending, or Random any option to display your reviews on your website.

Filter by Reviews Title

Filter by Reviews Title is another robust feature by WP Social Ninja. We have three options at the moment. You can choose to select All Amazon reviews or may Include/Exclude any.

Amazon reviews: Filter by Reviews Title
Filter by Reviews Title


If you click on the Include button, a drop-down menu will appear.

Amazon reviews Include

WP Social Ninja allows you to pick specific reviews by the reviewer names to display their reviews on your website.


Got some reviews you don’t want to display on your website? Click on the Exclude button to eliminate the specific Amazon reviews by their names.

Amazon reviews Exclude

Once you’re finished, click the Save button to preserve the changes.

Amazon reviews Settings

If you want more personalized features for your reviews section, you can start adjusting the next section.

Display Rating

Want to change your Display Ratings? Click on the Display Rating button to control the ratings on your website.

Amazon reviews: Display rating option
Display Rating

Just turn the button on to display the reviews on your website. If you don’t want to display the Amazon reviews, turn off the button to hide the reviews.

Rating Style

Next is Rating Style. Here, you can change your Rating Style from the given options.

Amazon reviews: Rating style
Rating Style

Three Layout options are available right now. Default, Number Style Rating, and Icon with Number Style Rating

To change the look of your website, pick any from the drop-down menu.

Display Reviewer Name

Like Rating Style, you can take control of your Display Reviewer Name as well. Because a reviewer’s privacy is always important for any website.

Amazon reviews: Display reviewers name
Display Reviewer Name

For demonstration purposes, we have turned on the button. You can turn off the button if you don’t want to display the Reviewer’s Name on your website.

Display Reviewer Image

Privacy is one of the most important concerns for users. And WP Social Ninja has all the necessary things that can secure users’ privacy. 

In the Display Reviewer Image section, you can choose not to display the images on the website.

Display reviewer image
Display Reviewer Image

Turn on the reviewer image button, and the images will be displayed on your site. Turning off the button will hide the image.

Display Platform Icon

The next segment is Display Platform Icon. Here, turn off the filter icon if you want to adjust the platform icon.

Display platform Icon
Display Platform Icon

To do that, click the button to enable or disable.

Equal Height

The following filter is Equal Height. You can adjust it by turning it on/off the button.

Amazon reviews: Equal height
Equal Height

If you turn it on, all the reviews will be in Equal Height, as you can see in the screenshot.

Moreover, you can adjust the height according to the text. To do that, click on the Plus/Minus button.

Display Review Text

After you adjust your Equal Height, you can change your Reviewer Text and Content-Length too.

Amazon reviews: Display review text
Display Review Text

Here, if you disable the Display Reviewer Text button, you won’t be able to display the Content-Length.

However, if you enable the Content-Length button, then all the text will align in the same horizontal line for your Amazon reviews section.

Display Date

We’re not done yet! WP Social Ninja allows you to take full control of your reviews section. Yes, you can control your Display Date too.

Moreover, we have four different options to rearrange your Date Format on your website.

Amazon reviews: Display date
Display Date

However, if you don’t like to keep the date displayed on the website, turn the button off.

When a tool comes up with plenty of features, it’s important for the users to understand the functions thoroughly. Let’s dig deeper to understand more about Amazon reviews Header Settings.

Amazon reviews: Display header options
Display Header

In this part, four Layout options are available right now; Display Logo, Display Title, Display Rating, Display Number of Reviews, and Display Write a Review Button.

Display Title

If you click on the Display Title, you are allowing the Business name to display on the Front End.

Display Rating

Next is Display Rating. You can tick mark the box to display the rating. Or untick the box if you prefer otherwise. Moreover, if you select multiple platforms, for instance, Yelp and Amazon, then the average display rating will appear on your site.

Display Number of Reviews

If you turn on the Display Number of Reviews button, the total number of reviews will be displayed on your website.

Amazon reviews Display number of reviews
Display Number of Reviews

Display Write a Review Button

In this section, a Call To Action button will appear on your website. Your users can give their reviews from the CTA button. Moreover, for multiple platforms, this CTA will take to the individual sites.

Pagination Settings

Lists can get too lengthy on the website. Hence it’s important to display them in smaller portions. A Pagination Settings can help here.

Pagination settings
Pagination Settings

Pagination Type has two options currently. You can pick any from None or Load More. If you select the Load More option, it’ll ask you to adjust your Reviews Per Page number.

Pagination settings
Pagination Settings | Load More

Here, in this Review Per Page, you can adjust the review number for every page on your website from the scroll bar.

Don’t forget to click on the Save button once you’re done!


Do you know nine out of ten customers read Amazon product reviews? Social proofs on your website have the potential to strengthen your brand. It’s also helpful to add different funny Amazon reviews to attract new clients to your business. Moreover, WP Social Ninja offers Social Feeds , Social Chat along with Social Reviews, Shoppable Instagram feed, Facebook event feed, Testimonials, Notification Popup, and many more. So you are getting an all-in-one social plugin for your business!

WP Social Ninja

Try WP Social Ninja today and see for yourself!

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