How to Add Amazon Reviews on Your Website (Step by step guide)

Wondering how you can add Amazon reviews to your WordPress website?

Embedding social reviews on your site increases engagement between the brand and the audience. Moreover, Brands have started interacting with the customers through reviews.

Amazon reviews example

Recent statistics show that 97% of the shoppers read the conversation started from the online reviews before they purchase. However, to add social proofs to your WordPress site, you need support. A sturdy tool like WP Social Ninja can take care of your reviews and recommendations.

So in this post, we’ll show you how to embed Amazon customer reviews on your website easily and quickly. But before that, let’s go through the Amazon reviews table of content-

Amazon reviews configuration

WP Social Ninja is a 100% handy tool with a straightforward integration process. To add Amazon reviews to your website, you don’t have to do much!

Amazon reviews configuration
Amazon Configuration

First of all you need to retrieve the Amazon URL.

To do that, visit the Amazon site and click on the product to add the testimonials.

Amazon reviews URL
Amazon URL

As you have selected the URL, Copy and Paste it to insert it in on Amazon configuration.

And there you go! You’ve successfully saved the Amazon reviews.

Amazon reviews features

A social media plugin like WP Social Ninja is packed with some engaging features and functionalities. Let’s take a dig at the WP Social Ninja Amazon settings.


If you click on the Source button, a drop-down menu will appear.

Select a Platform

Here, you can select a platform or multiple platforms. For demonstration, we’ll select Amazon.

Amazon reviews platform
Platform | Amazon

As you can see, once you select the platform, all the reviews will come automatically.


If you click on the Template button, a drop-down menu will appear. We have three options here.

Layout Type

Three Types of Layout are available right now: Grid, Slider & Masonry. These layouts offer different looks and impressions for your brand.

Amazon reviews layout type
Layout Type

We’ve selected Grid Layout Type here; you can select any for displaying Amazon reviews!

Template Types

Once you’re done, it’s time to adjust the Template Types. At this moment, WP Social Ninja has nine Template Types.

Template Types

Vega, Spica, Sirius, Rigel, Procyon, Pollux, Mimosa, Hadar, and Deneb. Select any Template that suits your brand perfectly.

Number of Columns

Next is the Number of Columns. Like the previous features, once you click, a drop-down menu will appear.

Amazon reviews number of columns
Number of Columns

Right now, we have 1 Column to 4 Columns. For demonstration purposes, 3 Columns are selected to display the Amazon reviews. You can choose any column options.


WP Social Ninja is an all-rounder social tool. It comes with each and every smallest detail so the users can rearrange their website. Let’s take a look at the next part of what we have!

Number of Reviews

From the Dashboard, click on the arrow sign, and you can adjust your Number of Reviews.

Amazon reviews number of reviews
Number of Reviews

You can select different numbers of reviews for different platforms. We’ve selected 200 for Amazon reviews.

Filters by Minimum Rating

Not every rating is supposed to be displayed. So filter your ratings and show off the best ones.

Filters by minimum rating
Filters by Minimum Rating

You’ll have six options to choose from No Minimum Rating to Five Star to display your social reviews. As you can see, we have selected No Minimum Rating; you can pick any.


In the next part, you can arrange your reviews in a particular Order.

Amazon reviews order

You can select Ascending or Descending any option to display your reviews on your website.

Filter by Reviews Title

Filter by Reviews Title is another robust feature by WP Social Ninja. We have three options at the moment. You can choose to select All Amazon reviews or may Include/Exclude any.

Filter by Reviews Title


If you click on the Include button, a drop-down menu will appear.

Amazon reviews Include

WP Social Ninja allows you to pick the specific reviews by the reviewer names to display their reviews on your website.


Got some reviews you don’t want to display on your website? Click on the Exclude button; you can eliminate the specific Amazon reviews by their names.

Amazon reviews Exclude

Once you’re finished, click on the Save button to preserve the changes.

Amazon reviews Settings

If you want more personalized features for your reviews section, you can start adjusting the next section.

Display Rating

Want to change your Display Ratings? Click on the Display Rating button, and you can control the ratings on your website.

Display Rating

Just turn the button on to display the reviews on your website. If you don’t want to display the Amazon reviews, turn off the button to hide the reviews.

Rating Style

Next is Rating Style. Here, you can change your Rating Style from the given options.

Rating style
Rating Style

Three Layout options are available right now. Default, Number Style Rating, and Icon with Number Style Rating

To change the look of your website, pick any from the drop-down menu.

Display Reviewer Name

Like Rating Style, you can take control of your Display Reviewer Name as well. Because a reviewer’s privacy is always important for any website. 

Display Reviewer Name

For demonstration purposes, we have turned on the button. You can turn off the button if you don’t want to display the Reviewer Name on your website.

Display Reviewer Image

Privacy is one of the most important concerns for users. And WP Social Ninja has all the necessary things that can secure users’ privacy. 

In the Display Reviewer Image section, you can choose to not display the images on the website.

Display Reviewer Image
Display Reviewer Image

Turn on the reviewer image button and the images will be displayed on your site. Turning off the button will hide the image.

Display Platform Icon

The next segment is Display Platform Icon. Here, turn off the filter icon if you want to adjust the platform icon.

Display platform Icon for Amazon reviews
Display Platform Icon

In order to do that, click the button to enable or disable.

Equal Height

The next filter is Equal Height. You can adjust it by turning on/off the button.

Equal Height

If you turn it on, all the reviews will be in Equal Height, as you can see in the screenshot.

Moreover, you can adjust the height according to the text. To do that, click on the Plus/Minus button.

Display Review Text

After you adjust your Equal Height, you can change your Reviewer Text and Content-Length too.

Display review text
Display Review Text

Here, if you disable the Display Reviewer Text button, then you won’t be able to display the Content-Length.

However, if you enable the Content-Length button, then all the text will align in the same horizontal line for your Amazon reviews section.

Display Date

We’re not done yet! WP Social Ninja allows you to take full control of your reviews section. Yes, you can control your Display Date too.

Moreover, we have four different options to rearrange your Date Format on your website.

Display Date

However, in case you don’t like to keep the date displayed on the website, turn the button off.

When a tool comes up with plenty of features, it’s important for the users to understand the functions thoroughly. Let’s dig deeper to understand more about Amazon reviews Header Settings.

Display Date

In this part, four Layout options are available right now; Display Title, Display Rating, Display Number of Reviews, and Display Write a Review Button.

Display Title

If you click on the Display Title, you are allowing the Business name to display on the Front End.

Display Rating

Next is Display Rating. You can tick mark the box to display the rating. Or untick the box if you prefer otherwise. Moreover, if you select multiple platforms, for instance, Yelp and Amazon, then the average display rating will appear on your site.

Display Number of Reviews

If you turn on the Display Number of Reviews button, the total number of reviews will be displayed on your website.

Amazon reviews Display number of reviews
Display Number of Reviews

Display Write a Review Button

In this section, a Call To Action button will appear on your website. Your users can give their reviews from the CTA button. Moreover, for multiple platforms, this CTA will take to the individual sites.

Pagination Settings

Lists can get too lengthy on the website. Hence it’s important to display them in smaller portions. A Pagination Settings can help here.

Pagination Settings | None

Pagination Type has two options currently. You can pick any from None or Load More. If you select the Load More option, it’ll ask you to adjust your Reviews Per Page number.

Pagination Settings | Load More

Here, in this Review Per Page, you can adjust the review number for every page on your website from the scroll bar.

Don’t forget to click on the Save button once you’re done!


Do you know nine out of ten customers read Amazon product reviews? Social proofs on your website have the potential to strengthen your brand. Moreover, WP Social Ninja offers Social Feeds and Social Chat along with Social Reviews. So you are getting a 3 in 1 social plugin for your business!

WP Social Ninja-The all in one social media plugin

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