Do you know when it comes to getting into more competitive in collecting qualified leads, Facebook is the best place for you?
Let’s agree on the same ground first, we need leads for the sake of our marketing, right?
And the truth is, we do our utmost best to generate those leads. But in this case, if you’ve tried everything but Facebook yet, it’s the time!
Again, if you’re not aware of this let us remind you, with 2.963 billion of monthly active users, Facebook offers you the marketplace for the lead generation. So you must not be missing out on this opportunity, we mean you should not have any second choice either!
Well, we’ll be disclosing here everything about how to get more leads on Facebook so that Facebook lead generation will no more be a hassle for you. Keep reading;
What is a Facebook lead?
To know further about the Facebook lead generation tips and how to get quality leads on Facebook, it’s important to know what Facebook leads are.
You can say a lead is someone who is interested in your products or services by giving you their opinions or another way. And their attempt could be by asking you to fill out forms, requesting a demo, or could be an online survey.
However, Facebook lead is not likely always come from your regular Facebook post followers or someone who always responds to your posts or updates. It’s maybe because your Facebook posts were good enough to grab their attention but not enough for making them a lead.
Anyway, you still have the chance to detect your Facebook leads from all others. You can see there are two types of leads:
Direct leads are those who basically found by sharing your content that is linked to a form on your website. These contents are mainly from your marketing strategy that tells your customers like “We have an exclusive offer for you, buy now!”
And the form allows your visitors to share their information to receive an offer, which could be in the form of an infographic, coupon, eBook, or other similar content.
If you want to increase the likelihood of further conversions, you need to host the form on a landing page that is exclusively dedicated to the offer.
Indirect leads are found from the customer awareness approaches. You introduce new people to your business products or services and build your connection.
While promoting your landing page directory, you can get leads from Facebook quickly. Offering content without any obligations like filling up any form or survey will make your Facebook presence more friendlier and welcoming that encourage customers to revisit and engage with your brand repeatedly.
Why Facebook lead generation matters
So, before you know the hacks on how to get more leads from Facebook, you need to know why you need to get leads from Facebook. As a business owner, applying smart strategies is all you have to do if you want to win in the lead generation process.
Furthermore, nothing could be better than choosing the right social media platform to promote your business in brilliant ways.
The same goes for lead generation too. From promoting your business to generating new leads social media will help you with that. You’re not alone in this field, most of the entrepreneurs do the same for generating leads for their businesses.
About Facebook, as you need to care about the most favorable platforms for reaching out to your target customers, this social media platform comes first.
- Social commerce buyers refer to the users who have made at least one purchase on Facebook. By 2023, Facebook will see 65.7% U.S. social commerce buyers.
- 71% Of consumers and 65% of marketers plan to use Facebook for marketing.
10 Facebook lead generation tips
Therefore, it’s time to unpack the best tips on how to get more leads on Facebook! Let’s check the most brilliant Facebook lead generation tips to make your effort count!
1. Facebook lead ads
As the Facebook lead ads (instant forms) include the pre-fill profile data and load instantly, this formula leads to a high possibility to generate more leads.
And increasing the value per lead shows that you can afford to pay more in the Meta auctions. Clearly, you are able to beat the competition, and bring more people by targeting your audiences to convert them through your Facebook lead ads!
2. More interactive Facebook page
If you want to encourage more to take action on your Facebook ads or from your Facebook business page, make your Facebook page more interactive.
To do that, you have Facebook statuses, videos, stories, and ads. Make them engaging and interactive as much as possible. Allow your visitors to ask you via Facebook messenger, in your stories, or in the comment sections. And try to get their queries in a timely manner.
Statistics have shown among all lead generation tips, customers prefer more interactive Facebook pages than the usual posts. So, try to get a good impression of this!
3. Facebook messenger
Facebook Messenger has a huge impact on lead generation. To get more responses from your customers, you need to interact with them. Facebook Messenger allows you to make this easy for you to keep up a good customer service and the lead generation.
Pro tip: Want to ease the job more effectively? Embed a Facebook messenger chat widget on your business website too through WP Social Ninja.
Whether you’re active on Facebook messenger chat widget from your Facebook business page or website, you’re one away ahead from all others to make your visitors to potential customers.
4. Utilize Facebook features
As you already know Facebook can role a smart role in the lead generation, so why not utilize all of it? If you haven’t created a Facebook business page, do it now and optimize it for search engines.
After that, make your page impression up to date with relevant and engaging content, running ad campaigns, etc. Another effective way for Facebook lead generation is – stay connected with more people through the Facebook groups relevant to your industry or niche.
Another effective way to generate leads is to create and join Facebook groups relevant to your industry or niche. Engage with your community through Facebook live and Q&A sessions to showcase your expertise and ensure them to have trust in you.
5. Post blog-posts
From the best tips on how to get more leads on Facebook is to write blog posts that generate more leads.
To keep your blog posts up-to-date for the best lead generation process, try to keep these points when you write your posts:
- Identify your target audience.
- Create compelling and informative blog posts.
- Optimize your blog posts for SEO.
- Offer lead magnets such as eBooks, checklists, or webinars. These valuable resources can serve as incentives to encourage readers to provide their contact details.
Write blogs that include such topic and title that makes your audience read them. And most importantly, don’t forget to mention the CTA within your Facebook post that seems like the solution they were looking forward to!
By consistently creating high-quality blog posts that provide value and addressing the needs of your target audience, you can attract more leads and grow your business.
6. Post promotional videos
Your audience will hardly ever view your material if you don’t create a Facebook ad. Marketers are using videos to try to increase engagement.
Why is it so? First of all, video content is favored by Facebook’s algorithm. Video posts consequently have a greater engagement rate than other Facebook posts, with an average of 0.26%.
Hence, if you want to boost the number of leads you get on Facebook, you should start using videos to introduce and advertise your content, whether it be deals, events, courses, or something else.
7. Run contest
Another important and interesting fact about how to get more leads on Facebook is running contests and offer giveaways.
To enter the giveaway, just ask users to like and share your post. This might improve the promotion of your company and the contest.
As your giveaway intends to produce leads, you must publish posts with an eye-catching featured image or video, compelling and simple writing, and a link to your giveaway page where people can enter their information into your lead forms.
8. Quick response
Again, the possibility of obtaining more leads and converting them rises when you offer quick responses and top-notch customer service in addition to in developing a solid reputation. You can answer every query each time with the help of a chatbot on your Facebook page and website.
To make more effective customer service you can utilize your users’ commonly asked questions (FAQs) as you develop your pre-selected chatbot questions and responses to guide the conversational style of your chatbot.
Another choice is Facebook stories, which are mostly used to share amusing and real-life moments throughout the day but may also be an important part of your company’s Facebook marketing plan. Though they are temporary but quick replies from your customers through the stories you become more approachable to them.
A crucial step in how to get more leads on Facebook is lead follow-up. Here are some practical methods for increasing leads through follow-up:
- Prioritize your leads depending on their degree of interest, needs, and likelihood of making a purchase. Concentrate your follow-up efforts on the leads that are most likely to convert.
- Based on the unique requirements and preferences of your leads, customize your follow-up. Create customized follow-up communications for each lead using the information you’ve collected.
- To follow up with your leads, use a variety of communication methods, including email, phone, and social media. This boosts your chance of reaching them and keeps you in their minds.
- In your follow-up communications, give your leads something of value, such as more details or resources that deal with their problems.
- After making one or two more follow-up attempts, don’t give up. Follow up with your leads consistently until you hear back from them or can determine.
You can effectively follow up with your leads and improve your chances of turning them into customers by putting these tactics into practice.
10. Get more social
A tried-and-true method for increasing lead generation on Facebook is to become more social.
Respond to comments, like their articles, and share their material to interact with your fans. Relationships are strengthened, and customers are more loyal to brands as a result.
Furthermore, provide content that is relevant, educational, and shareable. This encourages your followers to tell their friends about your business, which can broaden your audience and attract new customers.
To conclude: How to get more leads on Facebook
The most effective method of generating leads is through Facebook. Target those who have expressed interest in your goods or services that will increase their likelihood of becoming consumers. There are many ways of how to generate leads on Facebook, and in this article, we’ve included some of the greatest ones for you.
In general, Facebook offers a multitude of lead generation options. It’s crucial to test which strategies are most effective for your audience and brand. Now is the time to discover your best Facebook lead generation strategy!