How to Add Social Reviews on WordPress Websites (Easiest Way)

Why are social reviews important for your WordPress website?

In the era of digital marketing, consumers hold an authoritative position. Even a few years back, there was a gap between the brand and the users. However, the present scenario is completely different.

Social proof has created a new aspect of marketing. Furthermore, businesses are not following conventional marketing strategies anymore. Social reviews have replaced traditional strategies like word-of-mouth marketing.

Moreover, the medium of communication has evolved with social proof. Along with social chat widgets, brands directly contact their potential clients through social media reviews.

So, your label needs plenty of social reviews from multiple social review sites and platforms. This article will teach you the easiest way to embed social reviews into your WordPress website.

Let’s get started.

Why do you need to embed social reviews on your business website?

Have you ever asked a friend for feedback on a product they used before buying it for yourself?

You probably did, and feedback can be quite reassuring when making any purchase decision. Social reviews work on the same principle. They are the building blocks for the reputation of any online business.

Reviews are the epitome of social proof that becomes the defining factor of the quality of a business for consumers in e-commerce. Social reviews can make or break a business, literally.

Here are some interesting facts from Luisa Zhou about the impact of social reviews:

• 95% of consumers claim that they read online reviews before making their purchase decisions
• Almost half of online shoppers say that they trust reviews as much as any personal reference
• The conversion rate can be increased by 270% for online businesses by displaying reviews

These stats are just the tip of the iceberg. Both large and small enterprises recognize the impact of social reviews. Many dedicated social review sites exist, and businesses practice different approaches and ways to ask for reviews smartly.

But here is an important reminder! All these stats are indeed impressive, but whatever the situation is, you should not buy online reviews. Reviews will lose their purpose if they are not from real users.

How do I embed social reviews into my WordPress website?

The best way to embed social reviews would be using a plugin. There are plenty of plugins in the WordPress repository for integrating social reviews on your site.

However, choosing the most suitable plugin can be bothersome. In that case, you would like to introduce you to WP Social Ninja, an all-in-one social media solution for WordPress websites.

With this plugin, you can embed social reviews from 10+ platforms, including WooCommerce, Google Business Profile, Yelp, Tripadvisor, and more. Additionally, you have full customization flexibility with WP Social Ninja.

You can choose from multiple layouts, trim the review length, filter out reviews based on ratings, avail different templates, and much more with WP Social Ninja.

But this super social plugin has much more to offer. This plugin will let you collaborate with 30+ social platforms. You can connect your Facebook, YouTube, and TikTok feeds, add custom testimonials, create chat widgets with 15+ platforms, add notification popups, and much more.

However, in the next segment, we’ll show how to embed social reviews from the most prominent social review sites into your website in 2 minutes! Let’s start.

WooCommerce reviews

About 30% of the online stores are empowered by WooCommerce, hence making it an important tool for WordPress business websites. Embedding WooCommerce reviews with WP Social Ninja is a breeze. Here’s how to do it-

• Go to your WP Social Ninja Plugins Platform section and enable the WooCommerce module
• Click on the settings icon in the right corner
• After clicking on the settings icon, a pop-up will appear

• Select your WooCommerce products from here to show their reviews on your site
• Just click on the refresh icon to auto-sync new reviews and the Add More Product button is for adding more products to show their reviews

Google reviews

If your website needs social reviews to boost, you must add Google reviews to skyrocket your brand. Let’s see how to configure Google reviews:

• Go to WP Social Ninja → Platforms → Business Reviews → Google and select Google Business Profile.
• Click Sign In / Get Google Access Code to generate your Access Code
• Choose the Google account that manages your Business Profile
• Click Allow to grant permission for the plugin to access your business data
• Copy the Access Code and paste it into the Google Review Configuration page
• Select your business location from the dropdown once it appears
• Click Verify Code to start syncing your Google reviews automatically

To learn more about the process of fetching Google reviews on your WordPress websites, you can read our how-to blog about Google reviews configuration.

Airbnb reviews

Airbnb is a global community for travelers. It is a massive platform for business as well. If any business can add Airbnb reviews from customers, it can help others make the right decision for the following possibilities. Airbnb reviews’ setup process is given below-

• To add Airbnb reviews on your site, you need to obtain the Airbnb URL
• Remember, this part contains two types of URLs
• For a location, you get the room URL, and for the experiences, you get the experience URL
• Now, to get the URL, the first thing you need to do is visit the Airbnb site

• Once you see the URL, copy the URL, and paste it to insert it to download reviews
• Select the URL as rooms/business_id or experiences/business_id
• Click on the Save button 
• You can see the URL is working and get the Success message

Pro tip: Collecting customer reviews has been easier when you apply smart review-collecting strategies and use a great review tool! Well, if you want to know how to get reviews with a QR code, WP Social Ninja has a special feature to assist you with this. Read the blog to learn more: Innovative Ways to Collect Reviews with QR Codes Using WP Social Ninja  (Step-by-Step)

Yelp reviews

People value feedback. Yelp reviews are a great example of this. Embedding Yelp reviews is easy. Let’s see how to embed Yelp reviews on WordPress websites:

• Go to WP Social Ninja → Platforms from your WordPress dashboard
• Find Yelp under Business Reviews and click the Settings (gear icon)
• Visit the Yelp Developers site and log in to your Yelp business account
• Go to Manage App → Create App and fill in the required details
• Click Create App and copy your generated API Key
• Open your Yelp business page and copy the text after /biz/ in the URL as your Place ID
• Return to WP Social Ninja and paste the API Key and Place ID into the popup fields
• Click Save to connect Yelp to your website.

• Confirm the status shows Connected and reviews begin syncing.
• Click Add New Template to design and display your Yelp reviews.

Tripadvisor reviews

TripAdvisor is undoubtedly the biggest travel platform. You don’t need to do much to add traveler’s Tripadvisor reviews on our site. Let’s check how to connect:

• Log in to your TripAdvisor developer account
• Go to My API > Click Create API Key. Fill in billing details (free tier allows up to 5,000 requests/month), enter your website URL, and register it under your business
• In the API Key restriction section, add your domain name → Save → Copy the generated API Key
• Visit your business profile page on TripAdvisor and copy the number after “d” in the URL
• In the WordPress dashboard, go to WP Social Ninja > Platforms Search for TripAdvisor → Click the Settings icon Select API Key as Credential Type → Paste your API Key and Place ID into the fields
• Click Save -> the plugin will now fetch and display your 5 most recent reviews (auto-updates periodically)

For more details, check our documentation.

AliExpress reviews

AliExpress is the biggest eCommerce platform, and it needs no introduction. You can add AliExpress reviews to your website by following the steps below-

• Go to WP Social Ninja → Platforms from your WordPress dashboard
• Find AliExpress and click the Settings (gear icon)
• Open the product page on AliExpress.com that you want reviews from
• Copy the full product URL from the browser address bar
• Copy the product name from the product page
• Return to the WP Social Ninja’s AliExpress configuration popup window
• Paste the product name into the Product Name field
• Paste the product URL into the Product ID field

• Click Save to connect the product
• Confirm the status shows Connected and reviews begin syncing
• Click Add New Template to design and display the reviews

Booking.com reviews

Social reviews can practically make a brand. And if you are in the travel business, Booking.com reviews are one of the most beneficial platforms to add to your site. Let’s see how you can do this-

• To display Booking.com reviews, you need to visit the website to retrieve the URL
• Next, copy and paste the URL on Booking.com Configuration

• Click on the Save button
• You’ll see a Success message with all the Booking.com reviews

Facebook reviews

Whether a small business or a significant venture, Facebook reviews are irreplaceable. To add Facebook reviews on your site, you need to follow these steps:

• Go to WP Social Ninja → Platforms from your WordPress dashboard
• Find Facebook and click the Settings (gear icon)
• Select OAuth 2.0 (Recommended) as the credential type

• Log in to your Facebook account in the popup window
• Grant permission by clicking Continue as
• Choose the Facebook Page(s) you want reviews from
• Click Connect Pages to finish authorization
• Confirm the status shows Connected on the Platforms page
• Click Add New Template to design and display Facebook reviews

Remember: Adding social reviews can be slightly tricky for non-techies. However, our social reviews plugin is specially designed for people who are not in the tech field. If you still find it confusing, contact our Support team. They are an expert group of people, available 24/7 at your service.

For further queries, check out our detailed articles and Documentation. And if you're planning to start using WP Social Ninja, the pricing starts as $44/year.

Final words

When you get every essential service you look for on your website, it’s unbelievable. Well, WP Social Ninja is a magical tool in that sense.

It offers all the leading social platforms under one roof. Moreover, this social reviews plugin comes with social feeds, chat widgets, notification popups, and custom testimonials! So you don’t have to worry about your social media game.

Finally, we hope this article has helped you understand how easily you can display your social reviews on your WordPress website.

Check out our other resources to learn more about us:

• 7 Best Positive Reviews Examples for Your Brand
• 7 Best Google Reviews Widgets for WordPress (Pros & Cons)
• 5 Best WordPress Yelp Reviews Plugins (Expert Pick)