How to Embed Google Reviews on WordPress Websites (Free)

Looking for a simple way to embed Google business reviews on your WordPress website?

Whether it is a giant company or a startup, business reviews matter the most in this era. Almost 83% of US consumers check Google reviews to choose a business.

That’s why Google reviews are equally important for businesses and consumers.

If you sell online, the fastest way to earn the trust of your customers is to display Google reviews on your website. And it’s not our speculation. Spiegel Research Center found that showing reviews can increase your conversion by up to 380%.

Luckily, it’s much easier to add Google reviews on WordPress websites.

In this article, we will tell you how to embed Google reviews on websites for free, introduce you to the best Google reviews plugin for WordPress, and show you the integration process.

Let’s start then.

How to add Google reviews to WordPress websites

There are two ways to add Google reviews to any WordPress website:

• Manually embed Google reviews: Copy the embed code of a Google review and paste it into the HTML block of your website. For any changes, you’ll need to edit the embed code yourself.

• Add Google review plugin: Use a Google reviews widget to fetch and display reviews automatically. You don’t need to touch any code to manage your Google reviews.

The biggest problem with manual embedding is that you have to repeat the process whenever new reviews appear. You’ll have to tweak the code even for minor changes like review length, and have zero control over how your reviews will appear.

On the other hand, using a Google reviews widget automates the entire process. All you need to connect your account to display Google reviews and use the built-in features to customize your reviews.

However, we will show how to add Google reviews using both methods in this section. So, stay with us and see which method suits your needs the best.

Why are Google reviews important for your business?

So, before you step ahead of doing something, you should know why you are doing this.

First, answer the question: What is your approach when buying something from your local shop or restaurant?

The best solution is to Google it. Right? Along with getting to know about its location and contact information, when you see reviews that other people left on that website, it will influence you to get that product rather than take it from another shop. And this is so normal because most people do the same.

Google is such a place that provides the necessary tools for almost every business to keep their products and maintain them. So when you use Google Business Profile, it means you are building social proof for your brand.

Moreover, the benefits of displaying the Google Reviews widget on the website have a huge positive impact. Let’s see some of them;  

Impact your SEO

Whatever your activity on Google, the Google algorithm has its way of monitoring and evaluating. When you have reviews on your Google Business profile, it gives a positive signal to your business and your website, which has a huge impact on your SEO and CTR.

Along with this, another benefit of SEO and the increase in CTR is that Google takes those reviews and shows them in your website search results as a snippet.

Add credibility to the brand

Google reviews are the most reliable content on the internet because they show real feedback and reviews that express their experiences with that brand. When you add a Google reviews widget to your website, you add credibility to your brand.

When a customer visits your website and sees positive reviews, it makes them trust your brand and find you more reliable than any other brand. Also, it eases the process of their search for a better brand.

Build a strong brand reputation

In the era of this digital world, everything has become so easy to get on the internet that people’s expectations have also risen. So you can say it’s become tough to stand out as any business in the market. A good online profile through a Google Reviews Widget will help you bring something unique to them.

Your business website is the source that holds the first impression of your business. So, offer your brand good reviews, positively impact your website visitors, and build a stronger reputation.

Create better relationships with customers

Your customers are your best friends to your brand who chose your brand first, and you can share your brand’s positive reviews through the Google Reviews Widget. They not only create a positive impact on your business but also become your brand’s loyal advocates, as their voices add extra value to your brand. 

Again, they are your potential customers who always choose you among all other competitors in the market. And for others who see your Google reviews, it works as social proof to them, and they get the courage to prefer you in the first place, which helps you create a better relationship with them.

Increase conversions & sales

Online reviews are the best element for this when it’s about online shopping or trusting a brand. Most of them will look for good reviews and recommendations before deciding to buy something.

So, those who visit your site for the first time get influenced by your Google reviews. And eventually, when they realize they can rely on you, they become your potential customers.

How to add Google reviews to WordPress manually

Follow our step-by-step guidelines to add Google reviews manually on your WordPress website:

1. First, open Google Maps and search for your business name. Once it appears, click on it and select the Reviews tab. You’ll see that your reviews are appearing one after another.

2. Now, choose any review you want to embed, click on the three dots in the top right corner, and choose the Share review option.

3. Then, select the Embed a map option, as Google does not provide a standalone “reviews-only” embed. Choose a map size or keep the default, and click the COPY HTML to copy the embed code.

4. Finally, log in to your WordPress dashboard. Go to the page or post where you want to show Google reviews, type “/” or click the “+” button, select the Custom HTML block, and paste the code.

5. Here’s what it will look like.

Note that manually embedding Google reviews will only show the map on your website. When a visitor clicks on the number of reviews, they will be redirected to a new tab and read all the reviews.

That’s inconvenient, but this is how far it goes. For further tweaks, you’ll need to hire a developer.

How to embed Google reviews on a WordPress website

The most convenient and easiest method to embed Google reviews in WordPress is to use a Google reviews plugin. It will show actual reviews (not a map), and many plugins offer basic to advanced customization without touching a single line of code.

Now, let us save you from the hassle of the suitable Google reviews plugin hunt and introduce you to the best Google reviews widget for WordPress: WP Social Ninja.

Noteworthy features you’ll love:

• Multiple accounts connection
• Auto-sync latest Google reviews
• Multiple pre-built templates
• Filters by minimum rating and custom ordering
• Hide or show reviews based on keywords
• GDPR compliance for top-notch privacy
• Reviewer image optimization for a fast-loading webpage
• QR code generation to collect reviews offline
• An AI review summarizer to grab attention faster
• Schema snippet for better search visibility
• Advanced styling options

You can check the Google Review Integration page to explore more features. So, without any further ado, let’s see how to embed Google reviews widget with WP Social Ninja.

Step 1: Install and activate WP Social Ninja to add Google reviews

If you are familiar with installing WordPress plugins, WP Social Ninja is no different. It will take only a few steps.

You can do that in two ways:

• From your Dashboard
• From the WordPress Repository

Here’s how to install it from your Dashboard:

• Navigate to the WordPress Admin panel. From the WordPress Dashboard, go to Plugins > Add New
• Next, in the search input field, type WP Social Ninja and wait a moment for it to come up
• Now, click on the Install Now button
• Then Activate

If you decide to install from the WordPress Repository:

• Search WP Social Ninja in the WordPress Repository, and it will appear at the top. Once you click it, hit the Download button
• Now go to the Dashboard and go to Plugins > Add New > Upload Plugin > Choose the zip file
• After that, click the Install Now button and then Activate

Step 2: Integrate Google Business Review widget and Profile

In this step, you’ll need to connect WP Social Ninja with your Google Business Profile to collect your customer reviews. The process is super easy.

Follow our step-by-step guideline to connect your Google Business Profile with WP Social Ninja:

1. Select Google Business Profile from the Platforms section to add Google reviews to your website.

2. Now you’ll need to obtain a Google Access Code that’ll connect your profile to WP Social Ninja. Click on the Sign In And Get Google Access Code to get the Access Code.

3. After that, a new window will open. Once you are done, select the email associated with your Google Business Profile.

4. The next step is to select your email account to move forward with WP Social Ninja. Now, to access the permission, click on the Continue button.

5. For the next step, copy the Access Code and paste it to insert it into the Google Business Profile Configuration page and click the Verify Code button.

6. Now, a dropdown menu will appear. Select your business location to get your reviews and click on the Save button.

Step 3: Create a Template for your Google reviews

Along with easy configuration, WP Social Ninja focuses on simple integration. This plugin has elegant pre-built templates to make your website look exquisite.

In the next section, we will show you how to create a Google Reviews template using WP Social Ninja. Let’s get into it. 
First, click on the Create a Template button.

After that, you will find different customization options with many pre-built templates, and you will see a shortcode above.

After customizing your template, click on the Save button, copy the shortcode, and paste it into any page of your website. That’s it.

WP Social Ninja allows you to customize your embedded Google reviews feed however you want. Its basic and advanced features will allow you to take full control over how your reviews will appear to your visitors.

Feel free to explore the Google Reviews Demo made with WP Social Ninja to visualize how it would appear on your site.

Concluding words

We hope this article helped you understand how to add or link the best Google review widget and customer reviews on a website. You have also learned about an exclusive review plugin that aggregates all social reviews on a single platform.

Moreover, installing a review plugin like WP Social Ninja will offer you social feeds and social chat on your website. So, it is an extra privilege for brands to get feeds and chats along with reviews.