Valentine’s Day is one of the huge business opportunities for the eCommerce industry. It is an excellent chance to enhance engagement with new and existing consumers by implementing different Valentine’s Day promotion ideas that get every customer in the vibe.
According to the National Retail Federation, 52% of Americans planned to spend 23.9 billion US dollars on Valentine’s day in 2022. So no wonder why people get excited for valentine’s day as they were precisely for Black Friday and Cyber Monday or Christmas sales!
Read on to get inspired by a solid breakdown of 17 effective valentines’ day marketing ideas and execute these right away!
17 valentine’s day promotion ideas for small businesses
Valentine’s Day marketing campaigns are no longer based on cheesy and outdated activities. Instead, brands must get innovative with their social media marketing to the target audience.
If you’re a business owner and you want to start a Valentine’s Day promotion campaign, here are some of our best 17 Valentines’ Day marketing ideas:
Run a valentines day sales
Discounts are a big attraction for customers. Your marketing approach will be more successful if you conduct a sale associated with Valentine’s Day. It is the most successful method for attracting clients and gaining a competitive advantage for your online store.
Another strategy for successful Valentine’s Day marketing is to combine sales notifications with discounts. Use attention-grabbing headlines such as “Happy Valentine’s Day! Don’t Forget – Your 40% Discount Ends Tonight!”. Use attractive images and sales copy to make the recipient feel special. Overall, it’s one of the best Valentine’s day sale ideas.
Use targeted popups
You have completed setting up your Valentine’s Day store and have begun to receive a reasonable amount of traffic on February 14th.
Even if your visitors are interested in your products, some may fail to notice and ignore the shopping carts at the last second. During Valentine’s Day, this issue is quite common on eCommerce websites.
We have an easy solution for that. You can enhance conversions with a popup on exit intent by targeting people who did not continue the checkout process.
Arrange valentines day giveaways
You can run a Valentine’s Day giveaway on different social media platforms like Facebook, Instagram, and Twitter by asking your followers to share the social media posts on their social accounts. In other words, this will convey the word of mouth marketing about your business quickly and at no cost. Here KFC arranged Valentine’s day contest in their store and provided a You & Me meal to the winners.
Another interesting way to encourage participation in your community is through games. Apart from multiple contests you can arrange different kinds of games and engage your users to increase participation.
Display social proof on your WordPress websites
Social Proof has become essential to eCommerce and digital retail because it helps buyers make better decisions. You can build trust and get more people to buy from you by displaying social reviews and testimonials on your WordPress websites.
A WordPress social media plugin like WP Social Ninja enables you to add social proof from Facebook, Instagram, YouTube, and other popular social platforms. And lets you integrate social media feeds and reviews into your website without manually collecting and coding them.
Valentine’s day email with a twist
Valentine’s day is the time for romance, togetherness, and spreading love for the world. To make your customers feel extra loved this valentine’s day, you must write and send a perfect email.
A Valentine’s day special email should be concise, clear, and to the point. It should have a proper purpose, and the language should be appropriate and professional for the right audience.
There are multiple festive email templates available in the market, so if you want to give some extra touch to your email, it would be a great point. Even for excellent email marketing practices, you can follow some simple steps:
- Find out the purpose of the campaign
- Start email marketing before the event
- Segmented and targeted your audience
- Pay attention to your subject line
- Appreciate old customers
- Add sale urgency
Re-engage your holiday season customers
Senders should always prefer engaged contacts over disengaged ones, especially during the seasons, because their bulk email decisions now will affect their future inbox placement.
During the holidays, you’ll face the most competition for prime inbox spots, so begin your re-engagement activities as soon as possible and complete them before your busiest sending weekends or events. Don’t forget to track engagement rates for all sends. Do something special before making hype:
- Clean your list
- Consider your audience
- Get your audience excited
- Give them something special
Marketing on mobile phone users
Traditional marketing may be more recognizable to older groups, and its tangibility still appeals to high-end or expensive product customers. However, TV commercial airtime is more costly and harder to track than mobile.
In contrast to conventional marketing, mobile marketing capitalizes on the all-presence of mobile devices in customers’ pockets and purses. Thus, location-based services can collect client data and give promotions based on their proximity.
Mobile marketing may reach customers on public transportation, at work, home, and even in bed. It should replace traditional marketing, which is still necessary as part of an integrated marketing plan. There are some pro tips for marketing to mobile phone users:
- Make short content
- Focus on an interesting story
- Use a video or a carousel of pictures
- Optimize for the small screen
Focus on your packaging
Valentine’s day is back in the air, and the packaging industry is getting the vibes about the packaging. Whether you have a partner or not, you must spend on something more attractive and engaging in the market.
If you can use this strategy in the right direction, then every specific festive season will be more profitable in terms of sales. For example, Starbucks last year used a unique packaging strategy, which features mysterious and dark coffee like the Verona blend.
Use animated images to express brand
Even though posting pictures on social media is still an excellent way to market, heading one step further with animation effects can get even more people interested.
If you want to avoid creating high images for your marketing campaigns, you can make animated images that can work just as well.
Cute interactive images for Valentine’s Day are an excellent way to make people feel good about your brand and want to interact with it.
Run social media valentine’s day ads
Valentine’s Day social media marketing strategies are no longer about silly photos and overexposed love quotes. Instead, firms must be inventive with their social media marketing strategies to capture their target audience’s attention and rise above the noise.
If you can afford it, you should run Valentine’s day ad on Facebook, Instagram, or both. Running an ad is an excellent method to get your brand in front of a new audience, which could result in more followers for your business account.
Use visual marketing to produce Valentine’s day ads that draw in viewers and help them to take action. Inspire your audience’s emotions with engaging storytelling images!
Engage users with a referral program
It’s no secret that February 14th is a major shopping holiday. For online retailers, this holiday season is prime time for word-of-mouth advertising. Businesses can use “Share the Happiness” promotions to give customers incentives for referring their friends.
Many companies would benefit from a referral program in time for Valentine’s Day.
Run a social media contest
After Christmas and New Year’s advertising, marketers must prepare for the season of love. Businesses can use Valentine’s Day to boost website and social media traffic.
To attract customers on Valentine’s Day, marketers need to plan ahead. Create love-themed promotions and target groups to increase sales and conversions.
It’s a good idea to start advertising on social media by introducing contests in advance. The prizes should be appealing enough to boost users to buy the product.
Every year at the start of February, your social media feeds begin to fill with Valentine’s Day-related content. In a few days, the online will be overrun with Valentine’s Day theme content and memes attacking the commercials. This is one of the effective social media Valentine’s day promotion ideas.
Remember that it could make a big deal on social media. Select the most effective Valentine’s Day hashtags to expand the reach of your campaign and determine how you will celebrate Valentine’s Day in 2023 in your social media strategy. Here are some special hashtags:
Post on social media
Promote your sales and new products on your social media pages because many companies do the same. This is a simple way to reach your audience; followers can easily share your post on their profiles.
Another benefit is that users or potential customers can ask about the effect in the comments section. Their questions and your answers can make organic queries.
Make a micro business landing page
Your social media posts generate a lot of interest, which is incredible, but where are your followers redirected when they click through? Make it simple for customers to narrow down the selection in your business if they already have a thought of what they’re searching for.
Online stores often make a separate section for holidays like Valentine’s Day and even try to make a special landing page focusing on special offers with more attractive visuals.
Collaboration with other similar business
No one likes to be alone on Valentine’s Day. Why not execute a fun and friendly partnership to increase company visibility and involvement? You can increase the reach of your Valentine’s Day marketing and give your customers something to look forward to with the appropriate brand collaboration with the related business model.
For this reason, Starbucks with Ubar Eats released a classic valentine’s day collaboration with their bags, mugs, and tumblers with red and pink shaded heart signs.
Make and post related videos
Because of regular updates to the algorithm, organic reach is far lower than it formerly was, making it more challenging to get your message in front of your target audience. Producing video content for major social networking sites, including YouTube, Facebook, TikTok, or Instagram, expands your reach to individuals who have yet to follow you.
In other words, If you believe more people would engage with your creative social media posts, you may test this theory by running video marketing and comparing the results.
Show your love for a local charity
Consider showing your love on Valentine’s Day by supporting your neighbors or giving to a local charity. To do this you can buy a charitable Valentine’s Day card, throw a specialized fundraising party, or donate in someone’s name or organization, every act of kindness and love helps.
If you can use it properly then it will be one of the best Valentine’s day promotion ideas for your business. We believe local organizations need your support more than ever and only these charitable actions will assist them all.
To conclude, we can say Valentine’s Day is a significant time to show your current customers how much you appreciate them, get to know your social media followers better, and introduce your brand to new folks. By utilizing the power of valentine’s day promotion ideas, you can evoke a range of emotions that will enable you to interact with your customers on a notable scale.
Altogether, you can use this special day to promote your business in several ways, such as holding live events, giving away free stuff, making an ad, or using cute captions on your social media posts. But most importantly, keep your audience in mind no matter what you do.