How to Add Custom Reviews to Your WordPress Website (Easy Way)

Customer reviews are the trump card to win over new customers and turn your online business into a brand.

Trust is the ultimate currency for online businesses, and there is no better way to earn trust than by leveraging customer reviews.

However, simply having reviews on several third-party platforms is not enough for businesses to flourish. You must show customer reviews on your business website to maximize their potential.

But sometimes, it’s difficult for new businesses to build their reputation on third-party review platforms.

However, integrating custom reviews on the website can be a great relief, as they can directly collect testimonials from website visitors, and it’s pretty easy to do so when you know the right way.

This article will show you how to add custom reviews to your WordPress website without breaking a sweat. Let’s start learning then.

Benefits of adding custom reviews on your business website

As marketers, we all know bragging about products and services is easy. Engaging websites, informative blogs, exciting pictures, and creating eye-catching videos mostly use marketing strategies to draw our users’ attention.

However, these tactics are never enough to gain the audience’s trust. Instead, there are some alternative solutions to shine on the customers and business reviews.

Reviews are the most unbiased form of user-generated content that takes the spotlight from the brands and focuses on the users. Your users will first check the product on different websites, compare the features and prices, and still, they can’t make a decision whether to go for the product or not.

However, the scenario completely changes when the potential buyer hears someone saying something from practical experience. This creates trust and doubles the chances to buy the products. 

Want to know about the other benefits?

1. Empower your website

Collecting custom reviews directly from your website visitors can create many opportunities for your brand. First of all, it gives you the chance to interact with your customers directly and generate leads.

Secondly, adding reviews on your website can be used as a support ticket and let the team track down the user right from the database. It adds an extra weight to your claims as a good business and help you to assure prospects in a more convincing way.

2. Less dependency on social platforms

Embedding social media reviews on your website is proven to be the best way to increase user engagement.

But as a brand, you want to target all age groups and don’t want to limit your audiences. Now, age groups like Baby Boomers and Generation X might not get used to posting reviews and ratings on social media. So, you need a perfect strategy to connect with these invaluable users who are “unknown to the social media culture.” 

Custom review features from the website allow voicing their honest opinion. So, technically, you are not solely dependent on social media to collect and exhibit online reviews on your website. Offering custom reviews on your website not only instantly hooks your customers but also grabs the social media newbies.

3. Grab users’ attention

As a business owner, you want to focus attention on your website visitors and encourage them to talk about your brand. Social media reviews are one tactic for staying in the spotlight and creating positive word-of-mouth marketing.

But sometimes, reaching out to social platforms and sharing the whole experience is lengthy. Moreover, it is time-consuming. Business is competitive, and you always need something extra to stay ahead.

So offering custom reviews pulls your user’s attention right on your website. So they can quickly write a review about their personal experiences before leaving the site. Besides, it saves time because the customers can give their feedback immediately.

4. Build Trust and Credibility

Custom reviews offer social proof that resonates with potential customers. When visitors see genuine, detailed testimonials from real people who have used your product or service, they’re more likely to trust your brand.

Unlike generic reviews, custom reviews allow you to showcase specific experiences that highlight your unique value proposition. Showcasing your authentic, positive product reviews establishes your reputation as a transparent and customer-centric business that gives your potential customers the confidence to make their purchase decisions.

5. Increase Search Engine Optimization (SEO)

Reviews usually contain relevant keywords regarding your business. When you start to add more custom reviews on your business website, it signals search engines that your website is active and relevant.

These two are very important factors for improving your search engine ranking. In the long run, it will improve your brand visibility and attract more organic traffic.

Search engines love fresh, unique content, and custom reviews provide exactly that. By incorporating user-generated content with relevant keywords, you can improve your website’s search engine rankings. Each review adds more indexable content, potentially helping you rank higher for long-tail keywords related to your business.

Easiest method to add custom reviews to your website

Are you looking for the easiest way to embed custom reviews into your WordPress website?

Then, you must consider using a plugin. Plugins are the most beautiful thing about WordPress, and they solve all kinds of problems for users. There are plenty of social proof plugins in the repository from which to choose.

However, we will demonstrate how to add custom reviews using the most convenient plugin, WP Social Ninja.

This all-in-one social media plugin is packed with features, such as social media feed integration, embedding business reviews, creating chat widgets, notification popups, and custom testimonials.

WP Social Ninja can add custom reviews along with 10+ popular review platforms like Yelp, Google, Booking.com, WooCommerce, Tripadvisor, Amazon, and more.

Let’s look at its key customer review integration feature:

Key features

• Easy set-up process
• Smooth and effortless integration
• Multiple pre-built templates and layouts
• Advanced styling options for the review box
• 100% responsive to all devices
• Real-time synchronization
• Schema snippet features for a better SEO
• Translate options
• Advanced filter options
• Shortcode supported
• 24/7 customer support

In the next section, we will demonstrate the easiest custom review integration process.

How to add custom reviews with WP Social Ninja

First, you have to install WP Social Ninja. The installation process is same as installing any other WordPress plugin.

After that, go to the WP Social Ninja menu from the dashboard and click on the Reviews button, or you can also access it from the top of the page.

Next, to add custom reviews, click on the Add Custom Review button from the top right corner of the page.

Once you click on the button, a form will appear on your screen. 

Insert all your credentials (Reviewer Name, Reviewer URL, Review Title, Reviewer Text, Reviewer Rating, Review Date, Reviewer Image, and Review Category) and click on the Save Review button.

Now that you’ve created your form, click on the Templates button.

Here, click on the Add New Template button.

 A drop-down menu will appear. Now select Add Reviews Template.

This will straight take you inside the WP Social Ninja template editor settings panel. All you need to do is click on the Platforms and select Custom.

And congratulations! You have successfully created a template with your custom reviews.

Once you are done customizing your template, click the Save button. Then, copy the shortcode and paste it to any page you like. Here’s a front-end preview example for you and we’ve done some customization to make the custom review feed more stylish and attractive.

Conclusion

There was a time when no one had control over social media reviews and recommendations. Your users are all over the digital world, and you have no idea on which platform they are talking about you. But when you know the platform, it’s easy for you to reach out and talk to them. However, it’s not possible in most cases.

But it’s not impossible either! Integrating the best WordPress review plugin supports you in fetching and displaying social reviews on your website and collecting custom reviews. So, your website visitors are not going anywhere without giving their feedback. Moreover, track them and initiate interaction to get to know your audiences better!

 So what are you waiting for?