“We’re living at a time when attention is the new currency. Those who insert themselves into as many channels as possible look set to capture the most value.”-Pete Cashmore, Founder of mashable.com
Social media marketing strategy is not only about winning; it also requires connecting with the target audiences. Moreover, your social media marketing strengthens when you collaborate with digital platforms.
In 2018, KFC showed us an excellent example. Due to shifting the supplier, KFC had faced a chicken shortage. Rather than blaming the supplier, they took full responsibility. The brand came even stronger along with the power of social media! KFC launched a hashtag campaign on Twitter, “#WheresMyChicken”. The message for the customers was to locate the closest solution.
In 2021 we hardly can say about any brand that doesn’t need the push from social media. Furthermore, it is the most cost-effective and prompt way to get in touch with your niche.
What is social media importance?
Whether it’s a personal relationship or a brand’s PR strategy, social media plays the most crucial part. The digital world gives the privilege to connect with people and build a relationship. Moreover, it provides a significant opportunity to establish user support from the customer insights and answer questions and track the feedback!
Below, the graph shows the rise of the most popular social networks worldwide as of April 2021, ranked by the number of active users.
This infographic summarises the insane growth of social media. An upward figure connected to the users and the networking channels.
If we look at the big ventures and their marketing strategies, social networking plays a big role in almost every step they take. On the other hand, if your SMEs are not on social media, you are far behind your desired goal.
So if we ask why social media is important?
The answer is quite simple. It allows you to reach, understand and engage with your customers even if they are from different parts of the world. And when you connect your users through multiple social platforms, it creates word of mouth marketing. Moreover, along with return on investment, brand awareness, new leads, sales, and revenue.
But one question still remains- How can you organize your social networks efficiently?
Obviously, your business needs multiple social channels to retain social media assistance. Besides, you need sturdy support to assemble your social proofs and take care of your communication process.
In the next part of the article, we’ll unravel the types of social media your brand needs and how to excel them with the help of a multi-purpose social media plugin.
How many types of social media are there?
Digital world is uncontrollable today. Before we get to know more about types of social media, let’s check out some interesting social networking statistics-
- 90% of Instagram users follow a business
- Amazon has more than 12 million products
- Hashtags Tweets get 100% more engagement
- 81% of businesses prefer video marketing on Facebook
- 90% of people read Google reviews before they purchase
- There are more than 5 million businesses using WhatsApp Business
- YouTube is the 2nd most popular channel for businesses sharing video content
Above the facts clearly state that the digital world has grown over the years, and it is here to thrive.
Although your brand has several social platform strategies like advertising, targeting a niche, or communication, you need to focus on the types of networking channels you want to grow in. There was a time when social media had typical categories. For example, Twitter was for short messages, YouTube for videos, and Facebook for advertisements.
In our opinion, along with the marketing trends, social networking has evolved significantly. Without making it complex, we’ve made a list of the social media categories in terms of the brand’s point of view-
- Social networking sites
- Social media feeds
- Communication channels
Analyzing these social website categories helps to understand the relationship between brands. Moreover, audiences can introduce new concepts and mediums for branding and word of mouth marketing—so let’s jump right in.
Social networking sites
Social reviews, ratings, and recommendations are an integral part of the brands in 2021. Your website is quite incomplete if you don’t have online reviews. Doesn’t matter even if you have bad reviews as long as you’ve the social proof. Nearly 97% of customers now check online media when researching products or services prior to purchasing.
Moreover, not just traffic generating, social media reviews contribute to your search engine optimization too. Social platforms like Google My Business and Amazon are immensely popular sites to promote your brand on this platform.
Examples: Trustpilot, Yelp, Facebook, Airbnb, Tripadvisor, Booking.com, and AliExpress.
Social media feeds
Media sharing network is the most effective and impactful platform for the labels. Social feeds include images, videos, live videos, stories, hashtag campaigns, GIFs, Infographics, etc. Different graphs show that visual contents are the most powerful format of marketing to engage with the audiences.
In 2017 44.6% of marketers said they had created visual content, and sales increased 10% from the year 2016. In the following year, 2018 the number rose to 56.3%.
Moreover, video content on YouTube has some insane numbers and growth. 96% of people have watched a how-to video to understand more about the product or service on YouTube. Lastly, Social media video generates 1200% more shares than text and image content.
Examples: Twitter, Instagram, and YouTube.
In this fast-moving digital world, speed is king. Data shows that when a customer queries something on social media, it takes around 10 hours to respond. Email response is even unsatisfactory, it takes more than 12 hours! So chances are high these times could kill a loyal customer base then and there.
An interesting fact about chat support is 63% of consumers were more likely to return to a website that has a live chat. Today, social chat is the only worthwhile, trustworthy, and quick service offered by a website for its audiences. Moreover, live chat helps to increase conversion rates and boost revenue.
Examples: Messenger, WhatsApp, and Telegram.
Want to thrive in social media?
Throughout the article, our intent was to give you a glimpse of the social media categories and display statistics to understand the reality.
However, types and numbers are not sufficient to bloom in social media. We’ve said earlier your business needs complete support to gather all the social sites activities in one place. That way, your audiences have a clear concept of your brand.
So what is the solution?
We suggest you get the all-in-one social media plugin WP Social Ninja. This robust WordPress plugin takes care of the smallest details of your website. You can showcase the online reviews and fetch the social feeds. Moreover, offer live chat with the most popular communication channels. Powerful, right?
We hope you enjoyed this article. If you did, you might want to check out the following resources:
- 7 Best Product Review Plugins for WordPress
- Essential Things to Consider While Choosing a WordPress Review Plugin
These posts have even more information on WP Social Ninja and how you can skyrocket your brands with this multi-purpose tool!
To know more, follow us on Twitter and hit us in the comment section below.
Source: Statista, Oberlo, Qualtrics, Venngage, Superoffice, and Mention.