9 Effective Black Friday Marketing Strategies in 2024 (Must-Try)

Looking for the best Black Friday marketing strategy that you can apply to your business this year?

Adapting some exceptional and effective methods may ensure you can achieve the milestone to boost your sales. And definitely, some strategies will never fail you if you choose to follow them wisely.

And here again, the concern is that most marketers walk the same way and try to get the same result. Hence, this indeed requires you to crack some unique tricks to stay ahead of all of them.

We’ll be unboxing those pro tips, including some common and maybe something new for you that you’ll find as the best Black Friday marketing strategies you must try in 2024.

What is Black Friday?

Black Friday is an annual shopping event that takes place the day after Thanksgiving, kicking off the holiday shopping season with massive discounts and special promotions. This shopping frenzy has become a global phenomenon that attracts millions of buyers seeking deals across almost every industry.

For businesses, it’s a prime opportunity to maximize sales and gain new customers. A well-planned Black Friday strategy helps you stand out in a crowded marketplace, helps you gain significant revenue in a short time, and sets a strong foundation for holiday success.

Whether online or offline, Black Friday’s influence makes it a must-watch event for businesses everywhere.

Why do you need Black Friday Marketing strategies for your business?

If you want to capture the excitement and give a boost to your sales during this high-traffic period, you must utilize the Black Friday marketing strategies.

Keep in mind why you shouldn’t skip using the marketing strategies for Black Friday:

• Brand exposure: Black Friday brings massive online traffic, and offers a chance to get your brand noticed by new and potential customers.

• Quick sales: Well-planned offers and promotions can lead to a substantial spike in sales, and you meet or exceed end-of-year targets.

• Expand customer base: Engaging in Black Friday campaigns attracts new shoppers, it increases your customer reach and potential for future sales.

• Stand out from competitors: Creative promotions help your brand stand out in a crowded market, also in building strong customer preference.

• Clear out inventory: Discounted offers are a great way to move stock, with this you can room for new products and reduce your holding costs.

In short, a well-planned strategy allows you to tap into Black Friday’s popularity to boost your business success.

9 Black Friday marketing strategy ideas

There are different Black Friday marketing strategies available on the market, but not all of them may be useful for every business. Here, we have shared the top 7 effective ideas for your small business as if your business can generate huge sales. The following Black Friday marketing strategies are:

1. Deals through social media marketing

If you ask what can be the game changer for boosting your sales, using social media platforms to inform people about your deals is the most effective way.

Since people tend to believe whatever they see on social media and invest a huge amount of time in it, it’s your chance to drive your online sales by showing that your business is actively present on social media.

You should pick this Black Friday marketing strategy not because other businesses follow the same, but instead, consider it a mandatory term that should be kept in the first place. 

Special note: If you’re maintaining an online store, this could be a great weapon to boost your sales! Even you can use the Shoppable Instagram feed feature to display and generate sales from this social media platform. But don’t forget to consider social media black Friday posts.

Additionally, when offering deals on your website, don’t forget to promote them across all your social media platforms. This boosts your reach, helps you connect with a larger audience and give a better result for your promotion efforts.

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2. E-mail marketing campaign

Next, campaigning through email marketing would be your other best weapon to beat the battle.

Your audiences are always in search of some sales or discounts. Your email marketing would be the most exciting thing by which you can keep the anticipation on till the big day.

So, set your email marketing campaign plan as one of the best Black Friday marketing strategies and start sending emails from an early period of the month when people start getting the smells of the special day.

So, set your email marketing campaign plan as the Black Friday email marketing strategy and start sending emails from an early period of the month when people start getting the vibe of the special day. Additionally, you can use the FluentCRM to ensure that your email campaigns will reach people’s inboxes.

3. Offer exclusive early access

We know you’re gearing up for an exciting Black Friday discount deal, and leveraging social media and email marketing is a smart move (details on that are covered in this article). But what other strategies can help make your promotion truly stand out from the crowd?

Well, offering exclusive early access to your Black Friday deals is one of the best ways to reward loyal customers and create excitement. By giving VIP members or subscribers a head start, you build anticipation and urgency, that makes them feel valued and special. 

This strategy also helps reduce the chaos of last-minute shopping by spreading out the sales over a longer period. Early access can take the form of private sales, unique discount codes, or early product releases. Not only does this boost customer loyalty, but it also encourages them to shop sooner, that helps you secure sales ahead of the Black Friday while keeping the buzz going for the big day.

4. Creative Black Friday campaigns

Since you are planning for the best Black Friday marketing strategy, running some social media campaigns is the first thing that comes to the list. 

If you look at the top brands and what they are doing for Black Friday promotion, you can see how they promote their sales through the best Black Friday campaigns.

Apple, known for its innovative products and premium quality, approaches Black Friday with a unique strategy. Instead of large discounts, Apple often offers gift cards with select purchases during its “One-Day Shopping Event.”

This approach maintains the brand’s high-end image while still providing customers with added value.

The key takeaway: You don’t have to lower prices to join in on Black Friday. Instead, focus on offering something extra, like a gift card or bonus item, to keep your product’s value strong.

Special Note: Most Black Friday advertising efforts go on for several days. Many businesses start their four-day promotional period on Black Friday through Cyber Monday. Some big-box stores even begin earlier, towards the end of October or the beginning of November. But, it’s up to you how long you choose to run your campaign.

5. Use of Black Friday hashtags

Most likely, users will use them to discover additional Black Friday offers. Selling products like clothing, electric devices, or anything frequently the subject of numerous online searches—works best with this concept as the Black Friday marketing strategy.

You have a chance to use Black Friday to connect with social media users. Using hashtags, you may connect with customers looking for Black Friday offers and direct them to your products and services.

Also, by using hashtags, you can boost your Black Friday marketing strategy and help drive more sales. Just remember when you use hashtags on your posts (it could be blog/image or video post):

• Keep them relevant to your business and content
• Limit to 3-10 hashtags to avoid spamming
• Research trending and industry-specific hashtags
• Use unique, niche hashtags rather than generic ones like #blackfriday or #sale. Mix large, medium, and small hashtags to reach a wider and targeted audience.

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Besides using hashtags on your posts, you can decorate your website template with hashtag feeds.

6. Prepare your website for Black Friday

Prepare your website! To fully prepare for the Black Friday campaign, you must also pamper your business website. If you are already concerned about this, make sure you have noted the important key points for your black Friday marketing campaign ideas.

First, eCommerce sites buzz on Black Friday as they compete for a spot on Google’s main page. Your website must be optimized for online consumers in order to rank. As more people use their phones to shop for the holidays, you should also ensure that your site is mobile-friendly. In case you have no clue how to implement this, you can apply to a SaaS marketing agency for assistance.

With the user experience, what comes on the list is to decorate the whole site. Make your site look ready for offering Black Friday deals; you can update your pricing table also if you want to, availing a Black Friday discount code and offering anything that keeps your audience scrolling more and browsing your pages!

For instance, last year, tech giants like Apple focused on their website visualization by featuring their products. The advertisement was like this- if you buy anything from the sale product, you will be gifted with an Apple gift card; The offer was validated for four days, starting from Black Friday.

There’s still something that you shouldn’t overlook—the blog section.

Ideally, your website’s blogs are regularly updated with high-quality, interesting content. If not, start writing. A regularly updated blog with informative information encourages users to return to your website and strengthens your brand. 

7. Showcase your social proof 

Till now, you’ve seen the strategies that help to boost your sales through promoting your products in the name of a special day.

But do you know you still have the chance to level up your sales one step ahead, that too without marketing your product? If you haven’t thought about it, it’s time to consider it again to get the best from this Black Friday marketing strategy.

The brand value you already have created, it’s up to you how you will utilize it; or say with this how you make your marketing more worthy. Showcasing your brand value through social proof this Black Friday season is the best way to crack that.

To make this process super smooth and crazy you can use WP Social Ninja and display your social feeds like from Facebook, Instagram, YouTube & YouTube. You can even display your user reviews from 10+ platforms like Google, Amazon, Facebook, Yelp, and others. The plugin has also 15+ social chat widgets to answer the users’ inquiry.

So keep consistent on your social media activities, and give informational or interesting facts about the upcoming event in your social media posts. This will keep your audience’s interest in your daily updates.

Don’t forget this holiday season is the best time to power up your brand identity!

8. Leverage “influencer partnership”

Influencers have the opportunity to build trust with their audience, and their recommendations can increase your brand’s visibility and credibility. So, partnering with influencers is a smart strategy for boosting your Black Friday marketing!

By collaborating with influencers relevant to your industry, you can showcase your Black Friday deals to a highly engaged audience. Boost sales with influencers. These partnerships could be in different forms, such as product reviews, unboxings, or special discount codes offered by the influencer.

So, be strategic with your choice of influencers to ensure they align with your brand’s values and target market. Wondering the result? A wider reach, increased engagement, and of course potentially more conversions during the Black Friday rush!

9. Check up on your customer after the Black Friday marketing

And lastly. Follow-up! Yes, just promoting your sales throughout the Black Friday season doesn’t end here!

It’s really a victory for you if you can get a satisfactory profit by implementing the best Black Friday marketing strategy. But you can only say you’ve made it completely once you ensure checking up on your customers even after Black Friday. 

However, you should take it as a concern as you have a chance to turn your one-time purchasers into lifelong potential customers. And that’s possible through just post-event customer care. Shopify explained how the customer lifetime value drops after the Black Friday season. 

On the bright side, you can improve your customer’s experiences by appreciating them with SMS, sending emails, and getting feedback from them through a quick survey. By putting in the effort to get in touch with clients, you prove that your company genuinely values their trust and is dedicated to offering a pleasant user experience.

Pro tip: 5 Black Friday marketing mistakes to avoid

While many BFCM strategies promise success, there are also numerous potential pitfalls that can impact your campaigns negatively or limit the results you’re hoping to achieve.

So, what might be causing these issues? Here, we cover some of the most common mistakes to avoid:

Mistake 1: Not concerned about website traffic & performance

During Black Friday, your website is the backbone of your sales, and any lag or crash could spell disaster. Many businesses overlook the sheer volume of traffic they’ll receive, putting their website performance at risk. To prevent this, start preparing months in advance. Key areas to check include site loading speed, resource usage, and past traffic trends for Black Friday.

Solution: Optimize images for fast loading by resizing or switching to high-quality, compressed formats like WebP. Implement a content delivery network (CDN) to reduce server load, especially for international visitors. If needed, upgrade your hosting plan well before Black Friday.

Mistake 2: Ignoring mobile optimization

With over half of consumers favoring mobile-friendly shopping, neglecting mobile optimization can cost you big. A poorly optimized mobile site drives away visitors, misses out on sales, and even harms your SEO.

Solution: To avoid this, focus on mobile essentials – fast loading speed, properly sized images, clear headings, and easy navigation. Make sure buttons and important links are within thumb’s reach for one-handed use. Additionally, offering mobile payment options can make checkout smoother and feel more secure for your customers, also helps you in getting both convenience and trust.

Mistake 3: Offering discounts that cut into profits

While Black Friday is known for big discounts, slashing prices too low can harm your profits, especially when factoring in returns from buyer’s remorse. This mistake often happens due to a weak discount strategy.

Solution: Instead, base your strategy on data. Review product performance and margins to determine the best approach. Use varied pricing strategies—like percentage discounts for slow-moving items or bundle deals for higher-priced ones that don’t sell well alone. Tailor your strategy based on past data or industry benchmarks if you’re new. Thoughtful planning keeps discounts enticing while protecting your profit margins.

Mistake 4: Poor inventory planning

Many businesses make the mistake of overstocking or running out of inventory on Black Friday, leading to lost profits or unhappy customers.

Solution: To avoid this, review last year’s sales data and look for patterns in product demand. Consider current market trends and use tools like Google Trends or Statista to gauge this year’s potential demand. Also, allowing pre-orders can help you estimate interest while providing time to adjust stock. 

Additionally, using an inventory system that updates in real-time can prevent costly errors. Solid inventory planning ensures you’re ready to meet demand without overstocking.

Mistake 5: Skipping post-sales marketing

Many businesses miss out on potential profits by not engaging customers after Black Friday. Without follow-up, you lose chances to boost sales and build lasting customer relationships.

Solution: To avoid this, consider post-sales strategies like follow-up emails, retargeting, and loyalty programs. Timing is key! Reach out soon enough to stay top-of-mind but not so quickly that it feels intrusive. 

Offering personalized discounts and rewards can turn one-time Black Friday shoppers into loyal customers. Overall, a thoughtful post-sales approach helps keep customers coming back, maximizing the long-term value of your Black Friday efforts.

Final words for Black Friday marketing strategies

All things aside, we hope the creative Black Friday marketing ideas we’ve mentioned above for your business will definitely help you identify some quick business wins.

Most importantly, instead of only focusing on making profits, let’s use Black Friday 2024 as the best marketing experience ever! Maintain your drive, set your objectives, and relish each of those best Black Friday marketing strategies to give a boost to your business. If you want then you can also use almost all the Black Friday marketing ideas for the Cyber Monday marketing.

If you need more business tips and the best WordPress Black Friday Cyber Monday deals, you might go through our other blogs that might help you: 

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Frequently asked questions

Common questions you might want to get answers to:

What is the meaning of Black Friday in marketing?

In marketing, Black Friday refers to the major shopping event after Thanksgiving, marked by significant discounts and promotions. It’s a key time for businesses to attract customers, boost sales, and drive brand awareness through strategic campaigns and exclusive offers.

What is the deal strategy for Black Friday?

A good Black Friday deal strategy includes offering attractive discounts that maintain profit margins, using time-limited or tiered offers, and bundling products for added value. Focus on high-demand products, plan inventory carefully, and work on targeted ads and email campaigns to create urgency. Also, post-sale, follow up with personalized offers to encourage repeat purchases.

How to market a Black Friday sale?

To market a Black Friday sale, start early by building anticipation through email teasers and social media posts. Use targeted ads, countdown timers, and exclusive previews to create urgency. Optimize your website for mobile, and consider offering early access or loyalty rewards to boost engagement. After the sale, follow up with personalized offers to encourage repeat customers

When should you start preparing for Black Friday?

Begin Black Friday preparations 2-3 months ahead, with marketing efforts ideally launching in early November. This timeline builds awareness and excitement, helping to capture early interest and maximize holiday sales