Review aggregator for WordPress websites

WordPress Review Aggregator Guide for 2024 [+Top Widgets]


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What do you think is the hardest part of the buyer’s journey?

In terms of online business, it can be really tough for a buyer to overcome trust issues and make a purchase decision from a brand.

Usually, a customer goes through various channels to look for existing reviews from previous customers to evaluate a business before making their purchase decision. 

But this process can sometimes be quite a hassle and inconvenient for buyers; some might even lose interest.

However, as a business owner, you can address the pain point and save your potential customers from this hassle by using a review aggregator!

A review aggregator can gather reviews from multiple platforms and display them on the selected pages of your website.

In this article, we will discuss the impact and influence of review aggregators and introduce you to the top aggregators for WordPress websites.

Let’s start.

What is a review aggregator for WordPress websites?

There are many dedicated and trustworthy platforms and websites where customers can leave reviews about any enlisted business, service, or product.

WordPress review aggregators are features that collect reviews from these different sources and display them on any page of your website.

The best thing about a customer review aggregator is that it can save the hassle of going through multiple platforms and manually searching for reviews.

Your potential customers can easily gauge the quality of your business from the reviews from multiple platforms and make up their minds.

Bonus tips: If you are looking for professional ways to ask for reviews, don’t forget to read our article.

Why are review aggregators so vital for businesses?

Here’s the open secret- if you want your E-commerce to succeed, you must give your audience two things:

  • Solid reasons to trust your business and stay on your website
  • Clear evidence regarding the quality of your product or service

Nothing can work better than review aggregators to overcome these two major issues and win over your potential customers.

Product review aggregators can primarily help your business with:

  • Giving the final push to the “almost sure” buyers to purchase for you
  • Distinguishing the quality and class of your business in the market
  • Making your potential customers choose your brand over your competitors
  • Assuring the buyers about the legitimacy of your service
  • Serving as the initiating point of word-of-mouth marketing for a broader audience spectrum

A short overview cannot fully describe the importance of review aggregators. So, let’s talk in detail!

Review aggregator for reputation management

Reputation is crucial in building a long-term and trustworthy relationship with customers. 

However, reputation establishment and management can become really difficult unless you take the help of a review aggregator. 

Let us explain.

Product review aggregators collect customer reviews from sources that have already earned the trust of their users.

This makes it easier for your potential customers to summarise and assess the overall reputation of your brand!

Moreover, the review aggregator elevates the user experience by saving the time and hassle of searching for reviews across different platforms.

If that’s not two birds with one stone!

Boost trust and credibility

The most powerful impact of a review aggregator is that it can significantly boost trust and credibility among your potential customers.

Whenever a customer sees a lot of positive reviews, it naturally encourages them to proceed with the business.

Serve as a social proof generator

Whenever a potential customer is almost ready to buy from you, a little push from the social proofs can speed up the conversion process.

Positive reviews from previous customers can make them feel comfortable doing business with your brand.

Learn how to add custom reviews to your WordPress website easily.

Neutralize the impact of negative reviews

Negative reviews are the most sensitive part of business, and they often come even though you are making great efforts.

However, what really matters is how you handle them.

Review aggregators can show your website visitors how well you respond to negative feedback and how much you care.

This approach is a great way to neutralise the impact of negative reviews.

However, negative reviews have their positive impacts as well! See how negative reviews can be good for business.

Improve SEO

Review aggregator will allow you to add schema snippets where you need to provide information like your business logo, name, type, phone number, fallback ratings, etc.

Adding a schema snippet is a great way to boost local SEO for your website. 

Additionally, when you are using an aggregator to connect review platforms with your website, it can provide a streamline for fresh content which is an important factor for improving SEO.

For example, you are using a review aggregator to display reviews from Yelp, Amazon, and Facebook. Whenever a new customer leaves a review, the aggregator can automatically update them with the help of auto synchronization feature.

The algorithm of the search engines will notice this addition of fresh content and will make your website more relevant for its users.

Special note: All these positive and significant impact review aggregators can be tempting. But here’s why you should never buy online reviews in any situation.

Top review platforms for businesses

While reviews have such a great and significant impact on businesses, it is important to have a clear idea about the major and trustworthy platforms to aggregate reviews.

In the following table, we will give an overview of major review platforms with their relevant industries for you to understand which ones you should consider for review aggregation.

PlatformRelevant Businesses
WooCommerceBusiness stores built with WooCommerce. That includes physical goods or different kinds of services.
Google Business ProfileLocal businesses or services that have physical stores. Reviews of Google Business Profile is a major ranking factor for local search.
AirbnbThis is a marketplace for anyone who wants to rent their property for accommodation for a short period of time.
YelpPopular review platform for local businesses, especially restaurants and service providers.
TripadvisorDedicated to tourism-related business which includes hotels, restaurants, bars, cruises, etc.
AmazonAmazon is the world’s largest E-commerce retailer platform, suitable for any product-based business, such as apparel, beauty products, groceries, etc.
Booking.comSuitable for travel management business, including hotel, property renting, and service providers.
FacebookAppropriate for all kinds of businesses that want to maintain their Facebook page.

The right platforms can lead you to the right audience and help you to make the most out of review aggregators.

Best five review aggregator for WordPress websites

There are plenty of review aggregator plugins for WordPress websites. However, using the right plugin to manage your reviews without any hassle or difficulties is important.

That’s why we have made a comprehensive list of five excellent review aggregators for your business.

Let’s have a look at them.

  1. WP Social Ninja
  2. Tagembed
  3. WP Review Slider
  4. Reviews Feed by Smash Balloon
  5. Trust.Reviews

Let’s talk about them in detail!

WP Social Ninja

WP Social Ninja is a multidimensional, all-in-one social media plugin that provides features like Social Feeds, Social Reviews, Chat Widgets, Notification Popups, and Custom Testimonials with its simple integration process.

WP Social Ninja, an all-in-one social media plugin, an excellent review aggregator

The Social Reviews feature will allow the users to aggregate reviews from 10+ platforms, including WooCommerce, Google Business Profile, Airbnb, Yelp, Amazon, Facebook, AliExpress,, and more.

Moreover, with the advanced customization feature of WP Social Ninja, you can easily select any suitable layout and template, filter out reviews based on ratings by category, and do much more.

Key features

  • Easy set-up process
  • Smooth and effortless integration
  • Multiple pre-built templates and layouts
  • Advanced styling options for the review box
  • 100% responsive to all devices
  • Real-time synchronization
  • Schema snippet features for a better SEO
  • Translate options
  • Advanced filter options
  • Shortcode supported
  • 24/7 customer support


WP Social Ninja light version is free, and the pro version is $44/Year (After Discount) for a single site license.

Win your customers’ hearts with exceptional features

Discover how WP Social Ninja can assist you design outstanding customer experiences.

Discover WP Social Ninja features


Tagembed is a social media integration tool that allows users to embed, curate, and customize social media feeds and aggregate reviews from popular platforms.

Tagembed, a social review aggregator tool for WordPress websites

This plugin can easily aggregate reviews from Google Business Profile, Yelp, Airbnb, Amazon, and more. You can easily customize aggregated reviews with diverse templates and layouts to suit your business website style and filter reviews based on category.

Additionally, Tagembed provides built-in analytics that will show different parameters regarding the performance of your widgets.

Key features

  • Customization of the review box
  • Multiple templates and layouts to choose from
  • Auto update of content
  • Shortcode supported


Tagembed has a free version, and the pro versions start from $228/year for two feeds.

WP Review Slider

WP Review Slider is a good plugin for aggregating reviews from major platforms like Google, Yelp, Airbnb, WooCommerce, TripAdvisor, and more.

WP Review Slider is a useful review aggregator tool for WordPress

This review aggregator offers multiple template layouts and lets you display your reviews in grid or slider format. Its filtering options allow you to sort reviews based on length, rating, source, and more. You can even download reviews from the sources.

WP Review Slider is shortcode-supported and synchronizes your reviews using the WordPress Cron system.

Key features

  • Support multiple social review platforms
  • Plenty of customizable templates
  • Hide reviews
  • Custom CSS
  • Responsive support team


WP Review Slider has both free and premium versions. Pro versions start from $29/year.

Reviews Feed by Smash Balloon

Reviews Feed by Smash Balloon can be another choice for aggregating Google,  Tripadvisor, and Facebook reviews with its easy setup process and dynamic customization facilities.

Reviews Feed by Smash Balloon is a popular review aggregator tool

You can embed multiple accounts in the same feed or separate feeds, customize your review box, filter out the reviews based on ratings, and hide reviews you don’t want to show. 

Reviews Feed is shortcode-supported and provides auto synchronization for the new reviews.

Key features

  • Highlight specific reviews
  • Multiple pre-built templates
  • Block reviews by specific users
  • Easy set-up process


Pro versions start from $98/year for a single website.


Trust.Reviews can aggregate reviews from major platforms like Facebook, Google, Yelp, and more. This is a pretty simple plugin for social reviews.

Trust.Reviews is a lightweight review aggregator tool for WordPress websites

This plugin is quite light and comes with multiple layouts and customization features. Its filter options will let you include/exclude reviews based on specific words.

Key features

  • Support multiple page builders
  • Provide schema snippets
  • Shortcode supported


Trust, Reviews is a free WordPress plugin.

Wrapping up

Review aggregators play an integral part in customers’ decision-making. Regardless of the business, they have been significantly shaping our buying habits based on user-generated content.

As a business owner, one thing you must never undermine is the impact of trust and transparency. Review aggregators exist to ease and simplify this journey.

Whether your business focuses on travellers, tech lovers, fashion enthusiasts, or providing various services, a review aggregator will surely make the most significant difference.

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Mashfik Upal Aumy Avatar

Mashfik Upal Aumy

Hey, this is Aumy, Digital Marketer and Content Writer at WPManageNinja. Interested in books, history, reading, writing, photography, movies and bikes. I have always some tales to tell if you ask.

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