Testimonial advertising
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5 Surefire Testimonial Advertising Examples for WordPress


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Let’s talk about Rachel Millard.

She is a hardworking person and barely has any time to spend buying stuff. She prefers online shopping, but some recent inconveniences have made her cautious.

She just doesn’t trust a website saying, “We have the best ABC” anymore and rather looks for some definite proof to make up her mind.

Though Rachel is an imaginary character here, we all can feel her worries. Proofs that can assure Rachel to shop are called testimonials in terms of business!

That’s right. If you are an eCommerce business owner running a WordPress website and looking for ways to win over all the Rachels out there, you are at the right place.

Today, we will discuss everything you need to know about building trust with proven testimonial advertising examples.

Let’s learn to build trust, boost sales, and create a loyal consumer base with the power of testimonial advertising.

Quick stats

Hold on! Before we tell you how to build trust among your visitors, we should give you something to assure you that testimonial advertising is worth the shot!

As they say, numbers say louder than words; let’s look at some stats collected from Wyxowl about testimonial advertising!

  • 92% of customers look for testimonials and reviews before purchasing
  • 90% of buyers claim that testimonials influence their purchase
  • Using testimonials regularly can help you generate 62% more revenue from each customer every time they visit your site
  • Testimonials can increase conversion by up to 34% on sales pages
  • 2 out of 3 people say that they would likely buy something if they saw a testimonial about how a brand can aid a person like them
  • 79% of the people would look for testimonials to find out about any company or brand
  • 9 out of 10 people say they trust what a customer says about a business rather than company branding about itself

Hopefully, these many stats can motivate you to read the entire article! Then let’s go for detailed information.

What is testimonial advertising?

Let’s learn step by step. First of all, what’s a testimonial?

Testimonials are statements from customers about their positive experience with your brand, product, or service and how they benefited from them.

Testimonials can come in different forms and appear as a recommendation to new users or potential customers. Statements from reputed figures from the industry can be another form of testimonial.

Testimonial advertising refers to utilizing authentic testimonials to leverage brand promotion, attract potential customers, build credibility, create a loyal consumer base, and boost selling.

The process of testimonial advertising includes branding statements through different platforms, for example, social channels, landing pages, search engine ads, etc.

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Why should you consider testimonial advertising for your business?

Before discussing the effects of testimonial advertising, let’s say, why not?! The stats above should give an overview of the impact of testimonial advertising.

Leveraging testimonial advertising can benefit your business in several ways. We will talk about them in detail in this section.

Let’s think about the time before the Internet revolution. Before shopping at a store, people used to ask their familiar ones or look for advertisements where influential people would talk about the products.

Testimonial advertising does the same thing but from a different perspective. It’s a form of word-of-mouth marketing. Let’s look at some key benefits:

  • Trust and credibility: Customers trust user experience more than the company branding. Potential customers look for testimonials before making their purchase decision, and guess what? 90% of them get influenced, persuaded, and feel safe to do business.
  • Usability: Testimonial advertising is the greatest way to show how your brand can have a positive impact on the users’ lives. Sometimes, a buyer has to choose from multiple options. Testimonial advertising can help them set a definite priority for your product.
  • Cost efficiency: Testimonials come from happy consumers or proven experts. While they are saying good things about your business, they are satisfied and promoting your brand. You are investing a lot less than you are receiving. Testimonial advertising is a huge win-win.

That’s just the tip of the iceberg. Proper execution of a testimonial advertisement can improve a business down to its core and boost the business owners’ confidence.

Difference between testimonials, endorsements, and reviews

Probably, we all suffered in our English class finding the difference between Their, There, and They’re! That’s the same case with testimonials, endorsements, and reviews. They are so similar yet so different, but don’t worry. We are going to clear up the confusion here.


Testimonials are spontaneous responses from satisfied customers who have used your product or service. It’s more like sharing a personal experience.

They contain more detailed information about a product with more authenticity and personal touch. Testimonial advertising seems more authentic and credible as it comes from real users.


Endorsements come from celebrities, influencers, or experts from the relevant industry. They usually contain the positive aspects of a product to influence potential customers.

They often involve a paid collaboration and are crafted to amplify the positive sides of any product. The credibility of endorsements might face questions, but an impactful endorser can highlight the significance to a great extent.


Reviews are more like testimonials but come through third-party services. They are given on websites or specific platforms like Google, Facebook, Yelp, WooCommerce, etc.

When people decide to do business with a brand on any platform, they usually go through reviews. They have more flexibility about the way they give any review. It can be good or bad.

We have a blog about the difference between reviews and testimonials. You can check that out for more details.

5 testimonial advertising examples

Here comes the centre of interest! This section will present five hand-picked testimonial advertising examples that can leverage your eCommerce success.

We have done extensive research and categorized our study. You can choose whichever means suits your business best. Let’s have a look at them:

1. Testimonials in text format

Text-based statements can be said to be the ideal testimonial advertising example. They are the most frequent format and are effective in several ways.

They are easy to obtain and fit almost every kind of business. In addition, this type of testimonial advertising does not require lots of work or technical knowledge. You can approach the regarded person via email or through social platforms.

Most of the companies display text testimonials on their website. To make things more authentic and credible, you can add their picture, personal and business information, website URL, etc.

For example, Ahrefs uses statements on their website of who benefited from using their tools with their detailed information.

Text testimonial example.

The best thing about this kind of testimonial advertising is that they can used in multiple ways on different platforms. Additionally, you can be flexible with displaying them anywhere on your website that suits your business.

We have a surprise for you if you are using a WordPress website. Wait a bit to find out about that!

2. Testimonials in video format

It’s already hard enough to stand out in such a competitive market. Without a solid video marketing strategy, your business might face a huge blow. And testimonial advertising in video format should be an important part of your strategy.

Certain considerations should be made for video testimonials. Testimonial advertising is all about prioritizing the opinion of the customers, not the product itself. The same goes for the videos.

But like we promised, we will make things easier for you. You can consider the following tips for your video testimonial advertising.

  • Capture the attention: You have only a few seconds to capture the attention of your audience. The secret is to keep them curious constantly. Do not give away the final result initially. Make sure to create some suspense.
  • Stay in the moment: When you are making a testimonial video, make sure you are all prepared before the participant comes on board. It’s good practice to shoot at the participant’s comfort zone and keep the topic about the recent features.
  • Show the impact: It’s important to portray the impacts of your product or service on the lives of the customers. From writing the scripts to filming the audience, always focus on how your business is making a shift or change in your users’ lives.
  • Focus on editing and timing: Presentation and timing are the most crucial factors in a successful video marketing strategy. Make sure that your colour grading, sound quality, transitions, and background music harmonize together to tell a story that touches the heart. Always publish your video before any major launch and on special events.

The main idea of video testimonial advertising is to stimulate the feelings of the audience and give them a reason to believe in you. Talk about Nike, Adidas, Starbucks, Puma, Zara, Semrush, Ahrefs, or any brand; the type of business doesn’t matter; leverage the power of video testimonial advertising.

If you looking for YouTube video ideas, check out the blog!

3. Peer testimonial advertising

It’s common psychology for people to feel a sense of comradery toward others in similar situations. Hence, it’s an effective method to leverage peer testimonial advertising. People will be more likely to do business with you if they can relate to the person in advertising.

Many successful companies follow this testimonial advertising example as a part of their marketing strategy. For example, Semrush is an SEO tool for web pages, content marketing, etc, and they display testimonials of users who benefited from them on their home page.

Peer testimonial example from Semrush.

If you are willing to start your own peer testimonial advertising, here are some tips for you:

  • Create an ideal buyer persona
  • Study your market and target audience
  • Get a list of users who directly fit your niche
  • Approach them for testimonials
  • Do not ask to give positive feedback; tell them to say how they really feel about your product
  • Display acquired testimonials on your home page or landing page
  • Always ask permission to use their statements

4. Expert & influencer testimonial

Remember the ads we used to see when a celebrity would vouch for a product for TV commercials? Well, in this age of the internet, influencer marketing does more or less the same job. After all, that’s the trend.

According to HubSpot, influencer marketing was valued at $ 16.4 billion in the USA in 2022. That should be enough to show the importance of influencer marketing.

Getting a positive testimonial from an influencer in a related field can heavily impact making a buying decision. For example, Foundr, a global company for media and education for entrepreneurs, teamed up with some successful business persons to recommend!

Influencer testimonial example.

However, influencer marketing needs some important considerations prior to execution. Here are some secret tips:

  • Influencers should be someone from the same industry
  • Before their statement, they should have been fully informed about the product
  • Make sure to avoid any controversial personnel
  • Collaborate with more than one influencer

5. Case study-based testimonials

Proper execution of case study-based testimonial advertising can maximize the conversion rate, boost sales, and create trust most effectively. After all, we all love success stories!

Before people make any purchase decision, they want to know what the end result would be. Creating testimonial advertising with success stories can serve the purpose better than anything.

Case studies help a potential customer to visualize the outcome. For example, Headspace is a mental health service provider. Before you decide to take their service, you want to see how their existing clients are doing, right?

They answer the questions by embedding the statements from the satisfied clients on their home page.

Case study based testimonial example.

Using the client’s name and a little bit of description about them, if possible, using their photo would make the case-study testimonial advertising more convincing.

How to embed Testimonials with WP Social Ninja

When the topic comes to embedding Testimonials on WordPress websites, we cannot help but mention WP Social Ninja, an all-in-one social media plugin.

WP Social Ninja, an all-in-one social media plugin.

If you have ever struggled to display testimonials on your site, let us show how easily you can do that with this plugin.

First, go to the “Testimonial” section of your Dashboard and click the “Click Here to Add a Testimonial” button.

Testimonial section of WP Social Ninja.

Then, fill out the information box and save the testimonial.

Adding testimonial in WP Social Ninja.

You can add multiple testimonials, customize the template and display them on any page you like. For more details, check out our blog on testimonials in WordPress websites and Documentation.

That’s just one feature of WP Social Ninja. This plugin will let you collaborate with 30+ social platforms and offer plenty of features like embedding social feeds and reviews, creating multiple chat widgets, Shoppable Instagram feeds, notification popups, and more.

You would love to check out the Feature page and discover more about this plugin.

Win your customers’ hearts with exceptional features

Discover how WP Social Ninja can assist you design outstanding customer experiences.

Discover WP Social Ninja features

Ways to get Testimonials from customers (Pro tips)

All the above-mentioned testimonial advertising examples are well-crafted methods to boost your business. Which format type of testimonial should suit your brand completely depends on your advertising channels, promotional methods, and marketing strategy.

Testimonial advertising can be implemented on your company’s website, on social media platforms, or for PPC campaigns. All of them have their unique merit and purpose.

As we have already given testimonial advertising examples, they would not serve the purpose if you can not collect any, right? But we have got your back! This section will tell you some effective methods to collect testimonials from customers.

Ask a happy customer

This process is quite difficult and tricky. If you are providing quality service, you will be receiving positive feedback now and then. That’s when you can go asking for testimonials.

You can ask by chatting, giving a special service, or personally reaching them through physical locations or any convenient way. Simply tell them that if they are willing to give a quoted feedback. But make sure to avoid nagging and use a friendly approach.

We have a dedicated blog on how to get customer feedback. You might check that out for further reference.

Provide them with opportunities. 

Whenever a client gives their testimonials, they are spending their valuable time for you. Always keep that in mind while approaching. You have to give them plenty of options and flexibility for an effective outcome.

For example, always ask them if they can provide a testimonial. Let them know which format you prefer. Is it a statement or a video, and if they have any problem cooperating? Ensure them that they can take their time and choose the format they find comfortable.

Arrange interesting questionnaires

Another effective way to implement effective testimonial advertising is to arrange interesting interview sessions occasionally. Keeping special holidays or events in mind, it’s a good practice to invite clients to sessions.

But make sure that questions are not boring or differ from your company philosophy. Your questionnaires should be focused on listening to what a client wants to say.

If you approach a customer and he/she brings any complaints, try to solve the problem from your end, and then approach asking how he/she liked your response.

Seek permission

Testimonial advertising should be executed on good terms with clients. Always inform them about your plan and how you want to display their testimonials. Ask if they have problems publishing their name, image, title, or URL.

It’s always a good practice to fix a team for reaching out to people. But if that seems too hard, you can get help from third-party sites.

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Bottom line

Hopefully, all these testimonial advertising examples will help you out with your campaigns. We have gone through quickly with the examples, but you should have an idea to launch your own campaign.

Whatever your marketing strategy is, nothing can beat the impact of testimonials for persuading customers who are still in confusion. But remember one thing: Do not compromise on quality. Testimonials come from only satisfied customers.

Till then, take care. We wish you all the best.

Mashfik Upal Aumy Avatar

Mashfik Upal Aumy

Hey, this is Aumy, Digital Marketer and Content Writer at WPManageNinja. Interested in books, history, reading, writing, photography, movies and bikes. I have always some tales to tell if you ask.

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