How to Configure Instagram Business Basic Account on Your WordPress Website (Easy Steps)

Are you struggling with your Instagram business account?

Opening your business account was a smart move, no doubt about that. From vibrant images and interactive stories to addictive reels, Instagram is literally heaven for visual content and is ideal for business. Everything about this platform is brimming with engagement and attractiveness.

However, relying on the platform alone can be fatal for your business. But don’t feel down. We’ve got a simple and effective solution to this issue.

If you have an Ecommerce WordPress website, you can integrate your Instagram business account and see mafic happens for both your Instagram profile and business website.

Now, you might wonder how I can connect my Instagram business account with my business website and how it will be helpful for my business.

This article will answer all your questions. So, without any further ado, let’s dive in.

Why should you embed an Instagram business account on your WordPress website?

Whether you are a content creator or a business owner, you would definitely want more activities on your site.

From engagements to the site’s health, displaying your Instagram feed on your website could come in handy in several ways.

Let’s look at some benefits you can get from configuring your Instagram business account feed to your website.

1. Improve the visual appeal of your website

You’ll never get a second chance to make a first impression. That’s why the visual appeal of your business website is so important to create a good first impression and capture the attention of your visitors. And what can be more perfect than an Instagram feed for this task?!

Manually curating images and videos on your website can be quite difficult and time-consuming. You need to edit your product images to make them attractive. Then, you have to manually update your gallery whenever you want to add new products or update any product image.

On the other hand, Instagram is built to be aesthetic. Its vast collection of filters and editing tools makes it easier to create visually pleasing content.

Instagram feeds on your website will allow you to embed Instagram videos and images in real time without any technical process and update automatically when you upload new content. You can literally build a top-notch product gallery and impress visitors without breaking a sweat.

2. Help to reduce the bounce rate

Bounce rate measures how fast visitors leave your website. A spike in bounce rate is a very bad omen, as it means that your site is not meeting visitors’ expectations.

However, visitors will not leave your website so quickly when they find something interesting. That’s where embedding Instagram feeds becomes a game changer.

When you show exciting and dynamic product images and promotional videos from Instagram on your site, it will immediately capture the attention of your audience. The proof of your social media engagement will encourage them to stay longer and explore, and your bounce rate will decrease significantly. 

3. Improve your website’s SEO

Fresh and updated content is one of the major SEO factors in improving your website’s ranking in search engines like Google, and embedding Instagram feeds can help you a lot.

When you add your business account to your website with WordPress Instagram plugins, newly uploaded content on this platform will automatically be updated on your site. Search engine algorithms are designed to notice this change and count your site as more relevant to users.

4. Increase page loading speed

According to the WebFX report, more than half of your visitors will leave your website if it takes longer than three seconds to load. So, optimizing your page loading speed is no longer a strategic move, it’s mandatory.

Manually uploading product visuals to your website uses space from your server, eventually slowing down your website. However, adding a business account with an Instagram plugin will fetch content from the platform rather than using your server space. This mechanism will increase your loading speed to the maximum.

5. Humanize your business and earn the trust of your potential customers

The biggest drawback of online business is the lack of human touch. Potential customers are often sceptical about a business when they do not feel any human interaction on a website.

Embedding an Instagram business account is a great way to address this issue. Instagram feeds are naturally engaging and interactive.

When your visitors can see the comments, reactions, and other activities of Instagram on your website, they will find it easier to engage. It’s proof that there are real humans behind the screen, and they can trust you.

6. Encourage your visitors to be more interactive

When you add your feed to the business website and display user-generated content from your Instagram business account, new visitors will see how much you value your customers.

Moreover, content from your old customers will serve as the most authentic product feedback. This will help the new audience understand your products better and encourage them to move forward with your brand.

7. Help you to get more followers and increase your sales

Instagram is a highly saturated platform. The opportunities are great, but it has become too difficult for new brands to stand out, gain followers, and make more sales amid fierce competition.

However, when you embed an Instagram business account and optimize your website SEO, it is comparatively easier to rank in search engine results and reach your target audience.

Moreover, the Instagram feed on the website will let your visitors explore your content without any distractions. This will help you get more followers organically.

Additionally, Instagram plugins like WP Social Ninja will allow you to make your feed shoppable by linking your product pages and helping you increase sales rapidly.

How to embed Instagram Business Basic Account with WP Social Ninja

Till now we have discussed the benefits of adding an Instagram business account on your website. This section will show you how you can do that. 

Though displaying your Instagram account is not that hard, you may run into some unusual troubles. And some trouble may lead you to other trouble, or you may fall into some “not so user-friendly” tools!

But that’s not the issue with WP Social Ninja. Because this all-in-one social media plugin can easily fetch the feed from your Instagram business account to your WordPress website.

That’s not all. WP Social Ninja is packed with features like integrating social feeds, business reviews, chat widgets, notification popups, and custom testimonials.

Despite being loaded with 30+ platforms and 5+ features, WP Social Ninja is extremely lightweight and SEO-friendly. This plugin will never slow down your website, and its image optimization features will allow your pages to load at lightning-fast speed.

This Instagram plugin offers multiple methods to connect your business account on your WordPress website. But if you are a small business owner with one account, we recommend you to go with the Connect Business Basic Account option for your convenience.

Let us show you the simplest steps.

Step 1: Install the WP Social Ninja from WordPress plugin directory

First, you have to install the WP Social Ninja plugin. It is available in the WordPress repository, simply search and install. 

Then activate the plugin. 

Step 2: Select Instagram from Social Feeds

Go to your website dashboard and click WP Social Ninja. Then you have to go to the Platforms and select Instagram.

Step 3: Choose the account type

Now you will see three options. As you are connecting your basic business account, select Connect Your Business Basic Account.

And then select Continue with Instagram.

Step 4: Click the Allow button

Now all you have to do is to select the Allow button to connect your personal account to your website.

Now that your connection procedure is complete, click the Add New Template to complete the setup procedures.

Seems super easy, right? If you want more elaborate details, we have documentation ready for you.

Step 5: Set up your template

Here is the most fascinating part! You can customize your feed, and you can pretty much decide how you want to show your feed on your website. 

You will find different layout types in the Template section. And you can set the number of columns and set different spaces between Instagram posts on squarespace.

Moreover, you have a Filters option from where you can literally filter out the posts you want to show with specific words or hashtags. And some more options like Header, Follow Button, and Pagination. For more details, check the documentation. 

And that’s not everything, you can make your Instagram feed even more appealing. Just go to the Style section, and you can edit from your whole template to each element. Learn more about customizing your feed from our detailed article.

Step 6: Save and go

After you are done with your setup, click on Save Template. Then you have to copy the shortcode and paste it to the page where you want to display your Instagram business account.

And your page will look like the way you style your feed. 

Bottom line

Your Instagram feed on your website will make it look more credible. And if you can do that with such ease, you should definitely go for it.

You will get more engagement when you will show your Instagram business account. But you have to be careful about the ideal size, feed layout, and updating new content to make sure you are getting the most out of it.

But let WP Social Ninja handle all the hassles for you. Focus on your goal. Good luck!

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• Instagram Feed Not Loading? Here are 12 Ways to Resolve It!
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