WhatsApp Marketing Tool to Build Your Brand

WhatsApp-marketing-tool

Among your all marketing strategies, have you added one of the most used social media platforms, which has more than 2 million users worldwide?

If you are wondering we’re talking about WhatsApp, then you’re right! The use of social media in business has always been a top-notch demand for marketers. If you’re unaware of using the WhatsApp marketing strategy to build your brand, this is the time.

Around the world, this messaging program is used by both people and businesses. Brands use it for marketing their products, communicating with customers, and notifying them of special offers, events, and other information.

Well, that’s about WhatsApp, but how will you be able to integrate a WhatsApp marketing tool into your business? This is what this blog is about.

So, continue reading to learn details;

What is WhatsApp marketing?

WhatsApp Marketing” is used when business activities are done over WhatsApp. Both WhatsApp Business & Business API or if it is WhatsApp social chat for business, you use to manage conversations with your audience.

Technically, when you use WhatsApp to market your business, you are likely to reach a larger community that allows you to stand up to your brand. As a result, when you use this app to market/promote your items and reply to client inquiries, it becomes the most personalized form of communication and shopping experience possible.

You’ll need the help of an official WhatsApp marketing tool like WP Social Ninja to get started with WhatsApp Marketing.

Why use the WhatsApp marketing tool?

If you want to promote your brand, then the WhatsApp marketing tool is the most intelligent approach. 

Without a doubt, this marketing strategy has a very high success rate. And many businesses are seeing better results from their WhatsApp marketing strategies.

WhatsApp Marketing tool
Source: Statista

This scenario is based on monthly active users of social chat users from January 2022. And you can see the ratio of WhatsApp use. So, this is why you can say it’s important to have a WhatsApp marketing tool in your business. 

Let’s dive deeper;

Benefits of WhatsApp marketing tool in business

WhatsApp marketing tool can play an excellent role in improving your brand. So far, whatever you learned about this, there are still some other reasons to use WhatsApp marketing services in your marketing strategy.

To learn more about this marketing channel, read on.

Relationship with customers

More than 55% of users of messaging apps believe they are more connected to a brand. Companies save money by keeping such a relationship since client retention is 5-25 times lower than purchasing.

You might send personalized welcome messages, birthday wishes, special offers, etc. This method keeps clients loyal to a business.

Increases sales

WhatsApp marketing functions like a sales wand. The simple process of adding a WhatsApp phone number to your website might result in a 27 percent boost in revenue.

Contacting a company solely through a messaging app tends to develop trust in potential customers. At least 66 percent are more passionate about messengers in order to buy from a company.

Design your communication

WhatsApp messages have exceptional open rates when compared to other media. If you provide something irrelevant or poorly crafted content, your marketing on this channel will be doomed to fail.

And at the same time, you can greatly make your WhatsApp marketing to enhance your brand and establish meaningful, long-term customer relationships. To get better results and control all of your customers’ channels, go along with a WhatsApp marketing tool.

WhatsApp marketing tool for WordPress website

As you have known the importance of having a WhatsApp marketing tool, you must know which Marketing tool and how you should use it for your WordPress website.

With numerous WP Social Ninja plugin features, you will get an amazing WhatsApp social chat feature that you can implement on your website. To make your marketing strategy useful and have a better experience, let’s see move into the process;

Configuration

On your WordPress website, install and activate WP Social Ninja. If you have any problems installing the plugin, please go to our documentation.

So, to add WhatsApp, first go to the WP Social Ninja dashboard. Select Chat Widgets.

Create Chat Widget
Create Chat Widget

The button will send you to the chat widget editor’s panel page when you click it. Click Add channel to link your WhatsApp account, and then select the WhatsApp icon to set up WhatsApp.

WhatsApp marketing tool- Add Channel
Add Channel

Now, add your valid phone number with your country code, and click on the Save button.

Enter WhatsApp Number
Enter WhatsApp Number

After adding your WhatsApp number, you’re successfully connected.

WhatsApp Successfully Connected
WhatsApp Successfully Connected

You can see the success message popup and the WhatsApp chat icon on the screen.

That’s it for WhatsApp conversation chat! To use this marketing tool, we’ll also go through the Template Layouts & Settings section.

Template Layout

In the Template area of your WhatsApp account after you’ve configured it, you’ll see a variety of Template Layout designs.

Let’s look at how you may use your WhatsApp account to customize your WhatsApp Template design.

Layout type

With the Layout Type option, you can pick whether your WhatsApp chat option is shown as an icon or a chat box. As you can see, the button displays two choices.

Layout Type - Only Icons
Layout Type – Only Icons

This is how it will appear if you choose the Only Icons option.

Template type

On the other hand, selecting Chat Box will allow you to select the Template from different types.

Layout Type - Chat Box
Layout Type – Chat Box
Select Template
Select Template

You may pick any template from General, Support, Feedback, or Sale that best matches your web page using these four layout categories.

Chat Header

The Chat Header option allows you to customize how the WhatsApp symbol appears. Create a profile with a name, a short description, and a profile photo.

WhatsApp social chat setting-Chat Header
Chat Header

Welcome Message

Now that you’ve selected a layout style and a beautiful chat header, use the Welcome Message option to create a welcome message.

Welcome Message
Welcome Message

Chat Bubble Button

When you click on Chat Bubble Button, a drop-down will come up; You can pick any from here.

Chat Bubble Icon
Chat Bubble Icon

Add any text to the Bubble Text box; for example, “Do You Need Any Help?”

After you’ve entered your Bubble text, you’ll have the option of customizing the Bubble Icon’s appearance. You may see the available Bubble Icons by clicking on the arrow icon.

Bubble Icon Template
Bubble Icon Template

Now, choose the Bubble Icon and click on the Save Template button.

Settings

WP Social Ninja gives you a lot of flexibility when it comes to positioning and adjusting your chat box.

When you select Settings, a list of options appears on the screen.

Settings
Settings

Have a look at the details;

Chat Bubble Position

You can set your chat button anywhere with these four positions- From Bottom Left to Bottom Right or Top Left to Top Right.

Chat Bubble Position
Chat Bubble Position

Include Pages to Display Chat

Using this option, you may select which page you want your WhatsApp Chat option to appear on. You may pick one page, as many as you wish, or all of them.

Include Pages to Display Chat
Include Pages to Display Chat

Exclude Pages to Hide Chat

Similarly, you may decide to hide your social media chat button from specific sites. Simply choose the sites you want to hide from Exclude Pages to Hide Chat, and you’re done!

Exclude Pages to Hide Chat
Exclude Pages to Hide Chat

Display by Post Types

You can also choose where you want the WhatsApp social media tool to appear on your postings. Select the posts from the Display by Post Types drop-down menu.

Display by Post Types
Display by Post Types

Hide Chat on Desktop/Mobile

If you want to hide the chat on any device, desktop or mobile, just enable the Hide Chat on Desktop or Hide Chat on Mobile button.

WhatsApp- Hide Chat Options
Hide Chat Options

Show Chat Popup

A chat window and a Chat Bubble Button are included in your WhatsApp chat widget. It’s up to you whether you want to show or hide the chat box. If you wish to see the popup, just enable the Show Chat Popup option.

Show Chat Popup
Show Chat Popup

Similarly, disable it when you want.

Chat Popup Delay

If you want your chat box to appear after the current time has passed, set the delay time from Chat Popup Delay.

WhatsApp- Chat Popup Delay
Chat Popup Delay

Once the present time is over, the chat box will appear.

Chat Open in Popup Window

You may not require it, but if you consider the need to open chat in a new window, you may do the same.

Chat Open in Popup Window
Chat Open in Popup Window

Just enable the Chat Open in Popup Window.

Show Online/Offline

This option facilitates you with the chance to set days when you’ll be available. If you’re available 24/7, then tick on the Check All option. 

Show Online or Offline
Show Online or Offline

If you want to choose a single day, tick on that particular day.

Set the Time Schedule

By activating the Set the Time Schedule option once more, you may set a precise time. Set the time, then write a brief caption about anything you wish they should know before you’re accessible.

Set the Time Schedule
Set the Time Schedule

And that’s all about the setting section. But, you still have more options in the Style section.

Style

This section will have more options to style your chat header title, channel icon, caption, and button color. 

WhatsApp marketing tool- Style Options
Style Options

For example, if you want to change your header background color,

Header Background Color
Header Background Color

Similarly, you can change the Title, Caption, and Close Button Color.

Title Color
Title Color

Priority

Lastly, you have Priority option. On your website, you can have a few different chat widgets. You may set the priority for the WhatsApp Chat widget using this option, and it will display on the screen according to the priority number.

Priority
Priority

And that’s all about what you can do with setting up your WhatsApp on your website.

Last words 

So, setting up a WhatsApp marketing tool is easy; To build your brand, this marketing plan is a must-keep. Don’t forget the necessity and the benefits of utilizing this social media on your website if you’re concerned about building your brand and getting a successful outcome from your business.

Moreover, if you intend to try out WhatsApp, try WP Social Ninja, the all-in-one social media plugin. You’ll surely get a better experience when you try out its other social media features for your WordPress website.

Also, if you want to understand more about social media for use as marketing tools, check out our other articles too. Take a look: 

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