How to Embed YouTube Channel on WordPress Website [Free and Fast]

Did you know YouTube started as a dating website? Fast forward 18 months, and it was acquired by Google for $1.65 billion. But in recent days, YouTube has evolved into much more, it’s now a marketing powerhouse. In fact, 8 out of 10 marketers rank it among the top platforms to promote products and services.

If you’re wondering why, just take a look at the sheer trends of interest on YouTube and Google combined. The data speaks for itself.

With video content on the rise, it’s no surprise that businesses, education institutions, artists, content creators, athletes, and other professionals are turning to YouTube to grow their online presence. To truly utilize its potential, it’s extremely important to embed a YouTube channel on your WordPress website. The process will allow visitors to easily navigate your videos and boost engagement.

Let’s explore all the necessary details and more specifically know the process of how to embed a YouTube Channel.

What is an embedded YouTube video or channel?

Embed YouTube video/channel means displaying a YouTube video on a webpage outside of YouTube. It can be on a home page, feature page, price page, or any blog page.

Instead of just providing a link to the video/text, embedding allows the video to be played on the site itself. Typically through an embedded player, while still being hosted on YouTube.

Overall, when you embed a YouTube video, visitors can watch it on your website without going to YouTube even they can subscribe to your channel using the subscribe now button/embedded URL. This simple process can also enhance user experience and keep traffic on your site. For a real-time example, take a look at the University of Michigan’s embedded YouTube videos.

There, they have embedded their YouTube feed to promote YouTube videos about various aspects of their campus, including student convocation ceremonies and other events, all aimed at attracting national and international students.

Why should you embed YouTube channel on the website?

Implanting a YouTube feed on your WordPress website offers diverse benefits. It’s like transforming your site into an engaging hub for video content. It enriches the user experience and boosts your website’s performance in terms of SEO, engagement, and conversions.

Along with these, here are some key reasons why embedding a YouTube channel on your website is a smart move:

Simplify YouTube video management

A YouTube feed plugin facilitates the process of managing video content on your website. Instead of manually updating video links, the plugin automatically updates your feed with new content from your channel, playlist, or YouTube live stream. Ensuring visitors always have access to the latest videos without additional work.

Increase on-page engagement

By embedding a YouTube feed directly on your website, visitors are likely to stay longer, interacting with dynamic video content. Engaging videos, such as tutorials or behind-the-scenes, grab attention and encourage users to explore more, ultimately increasing the time they spend on your page.

Special Note: Boost engagement for any business! If you’re looking to increase views on your YouTube videos, posting at the right time is crucial. Check out our detailed blog on the best times to post YouTube content.

Improve SEO performance

Adding a YouTube feed to your WordPress website can improve your SEO measures. Video content is highly valued by search engines, and embedding a feed allows you to boost engagement metrics, and create fresh content with manual and auto-sync options that appeal to both users and search engines, leading to better rankings.

Grow clicks and subscribers

YouTube channels on the website provide an easy way for visitors to access and engage with your videos. A well-placed Subscribe button in the feed encourages viewers to subscribe without leaving your site, increasing your channel’s growth while driving more clicks to your videos.

Save storage space

Hosting video files directly on your website can quickly consume storage and bandwidth. By using a YouTube feed plugin, you avoid these issues entirely, as the videos are hosted externally on YouTube’s servers. This helps you maintain fast site speed while still offering engaging video content.

Minimize distractions with focused content

YouTube’s platform is full of suggested content, which can often lead visitors down a rabbit hole of unrelated videos. Embedding a filtered YouTube feed on your website helps keep visitors focused on your content, reducing the risk of them being distracted by unrelated videos. Overall it will reduce the bounce rate.

Top 6 spots on a website for YouTube Channel embedding

Once you’ve decided to embed your YouTube channel, the next question is where should you place it? The answer depends on your overall goals and objectives.

However, based on our experience and A/B testing across our own business pages, we’ve identified six prime locations that consistently capture attention and drive engagement. Here are the top 6 spots to consider for embedding your YouTube channel:

1. Homepage

If you don’t play with the places then the home page can be a good option for your business. You can create a strong impression by showcasing your YouTube content on your homepage.

2. Product and service pages

These pages are other suitable areas to highlight videos that explain or promote your products and services. If you have multiple product pages along with multiple feature videos then you can embed them on each and individual pages for better highlight.

3. Seasonal discount deal pages

If you run online businesses then discount deal pages are very crucial to highlight. To make the pages more informative and engaging you can use feature videos on pages dedicated to special deals to improve conversions.

4. Case study pages

Use video content to enhance credibility and provide in-depth insights into your success stories. The videos can be Testimonial videos to promote the user experience of your products or services. 

5. About and Contact Us pages

In this section, you can add a personal touch by embedding your channel on these pages. It helps you to introduce your brand or team members to the web visitors.

6. Blog pages

Complement your written content with engaging videos related to your blog topics. You can also share expert opinions on this topic to make the content more informative, helpful, and engaging.

These above-mentioned strategic arrangements ensure your YouTube content reaches the right audience and maximizes exposure.

Alternatives to embed YouTube channel

Apart from embedding an entire YouTube channel, there are several other options to showcase your social proof through YouTube videos. Here, WP Social Ninja can provide flexible feed-type alternatives to help you display video content in different formats.

Here are some alternatives to embedding a YouTube channel:

• YouTube Playlist Videos
• Videos with Specific Search Terms
• Video with Specific Video ID
• Live Streams

These alternatives offer more control over the type of YouTube content you want to display, allowing you to engage your audience.

4 steps to embed YouTube channel on the website

Embedding your video content with WP Social Ninja is simple and easy. However, there are four main steps, along with a few sub-steps, that you’ll need to follow to get started. Don’t worry, we’ll guide you through each step to ensure you can make the most of its features.

Let’s begin the journey!

Step 1: Install and activate WP Social Ninja

First, you are required to install and activate the WP Social Ninja before embedding the YouTube Channel on your WordPress website. The plugin lets you quickly add different feed types to your website. You can even connect and display other 29+ social platforms with this plugin.

Here are the following steps to install the plugin:

1. Go to the dashboard of your website
2. Choose Plugins from the left sidebar
3. Top of the screen, click the Add New button
4. Type WP Social Ninja into the search bar and press the enter button
5. Now select the plugin and click the Install Now button
6. After installation click the Activate link for activation
7. Your plugin is active now to embed the YouTube channel

Step 2: Create API key

In this section, we have to collect the YouTube API key to connect to the YouTube Channel. Overall, this process will allow the plugin to access your YouTube feed’s content. Here we have stepped down the process to the API collection process.

1. Select the credential type (We recommend to select the API key)
2. Reach over to Google Developers Console
3. Set a New Project and arrange it with a title
4. Now to start the project, click the Create button
5. Click APIs & Services on the left sidebar menu, then click on Enable APIS and Services
6. Search for YouTube Data API v3 under Enable APIS and Services section
7. To enable the API, hit the Enable button
8. Select Credentials on the left side menu, then Create credentials
9. Choose the API key from the dropdown list
10. Now copy the API key

We understand that some users may prefer video tutorials over written guides. That’s why we’ve created a complete video guide to walk you through the entire process of collecting API to embedding your YouTube channel. You’ll get clear, step-by-step instructions to ensure a smooth setup.

If you still encounter any difficulties while connecting your video feed, feel free to reach out to our support team for assistance. We’re here to help!

Step 3: Submit API and connect the feed

If you’ve already installed the plugin and generated an API key, you must configure it to embed YouTube channels on your website.

Now time to submit the API key:

1. Go to the  WP Social Ninja’s Social Feed section
2. Select the YouTube widget and enter your API key in the API Key section
3. Press Save button
4. Now your account is connected, and you are ready to customize your embedded video contents

Step 4: Customize, save, and embed

Now, you already know how to embed YouTube channels in WordPress websites. To make it more pretty you can modify and customize the design. Overall, you can do many more with WP Social Ninja and set your brand guidelines.

Pro Tip: You can set the template style and layout. Moreover, you can modify the header part, subscribe button, and pagination of your YouTube feed. After the customization, if you feel it looks great then press the Save button, Copy the shortcode, and Embed your YouTube Channel where you want to display it.

Must have features for YouTube videos on the website

When embedding YouTube videos, users often want more than just a display option. They want deep customization options that align with their website. Even more advanced filtering to show the most relevant or popular content, and optimization to ensure videos are displayed organized way.

Below are some essential features to consider when choosing a YouTube feed plugin to embed your YouTube video content:

• Multiple Feed Types: Connect videos from various sources like Playlists, Specific Video IDs, Live Streams, or even Search Terms.

• Layout and Template Styles: Choose from diverse layout and template styles to seamlessly match the video display with your website design.

• Dynamic Filter Options: Modify settings like the Number of Videos to Display, Post Order, Display Posts with Specific Keywords and Hashtags, or Hide Specific Videos.

• Video Settings: Customize options like Video Play Mode, Display Title, Trim Title Words, Display Duration, and more to control how videos appear.

• Header Settings for YouTube Feeds: Set up display headers with options like a custom banner, logo, name, and other details to make the header informative and trustworthy.

• Subscribe Button: Include a customizable Subscribe button with flexible text and positioning options to improve subscriber numbers directly from your site.

• Pagination Options: Choose from different pagination settings like None, Load More, or Previous/Next to optimize the user experience.

• In-Depth Styling: Style the header, title, statistics, description, and other elements to ensure consistency with your brand’s style guide.

Special Note: The positive thing is you can do all the things with the help of WP Social Ninja. This organized approach ensures that your embedded YouTube videos are both functional and aesthetically aligned with your website.

Do more with WP Social Ninja’s YouTube feed plugin

If you think WP Social Ninja only offers YouTube feed then there’s much more to discover! Cause, this plugin supports 30+ platforms and even offers diverse customization and styling features.

Overall, this social media plugin provides a comprehensive social media marketing solution that you’ll love. Here’s what you can expect:

Social Feeds

We offer 4+ social feeds, including Facebook, Instagram, YouTube, and TikTok, with a shoppable feed feature on Instagram that can help boost sales. Even the Instagram feed is GDPR-compliant, allowing you to display your social proof with more transparency, user rights, data security, and others.

Social Reviews

Building trust through customer reviews is essential, and we’ve got you covered. WP Social Ninja integrates with 10+ review platforms, including Google, WooCommerce, Yelp, Airbnb, Tripadvisor, and more. We even have integration with Fluent Forms and the process will support you collect custom reviews and display them on your website.

Social Chats

Pre-purchase queries are common, especially before seasonal deals. Our chat feature offers 15+ chat widgets to keep your visitors engaged. While it’s not a live chat support system, it helps address essential queries efficiently.

Notification Popups

In today’s competitive surroundings, grabbing attention is key. WP Social Ninja offers engaged popups to display customer reviews on features and deal pages. These pop-ups are perfect for pushing immediate action and increasing conversions.

Testimonials

Detailed, authentic testimonials from real customers can significantly enhance your credibility, reputation, and sales. With WP Social Ninja, you can easily showcase user testimonials with customized details like author name, URL, position, company name, business logo, title, rating, date, and much more.

Time to Put Your YouTube Channel to Work

Are you ready to achieve the final result? We hope this simple guide has helped you understand how to easily embed a YouTube channel. But that’s just the beginning—WP Social Ninja opens the door to a wide range of powerful features, such as:

• Connecting social feeds
• Displaying user reviews
• Providing chat support
• Showing notification popups and testimonials

If you’re a small business owner looking for a full-bodied marketing solution for your WordPress website, we highly recommend WP Social Ninja. This all-in-one tool will simplify your social proof strategy and solve your marketing needs without any coding effects. We have other blog posts related to the YouTube feed and its marketing so you can take a look at them too.

• How to Embed YouTube Live Stream on WordPress Website
• How to Embed YouTube Playlist on WordPress Websites
• 15 Tips about How to Increase Watch Hours on YouTube (Free)